Responsibilities

• Build and execute a national marketing strategy to scale revenue and reputation across markets.
• Align all initiatives with firm values: service, leadership, loyalty, and faith.
• Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content).
• Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.
• Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.
• Ensure strategy reaches and resonates with Hispanic and immigrant audiences.
• Build a powerful brand that evokes trust, purpose, and transformation.
• Tell the firm’s story through emotionally resonant client journeys and community engagement.
• Implement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI.
• Integrate dashboards and reporting to guide weekly/monthly strategy shifts.

Requirements

• 10+ years in marketing leadership roles (CMO, SVP, VP)
• 7+ direct reports, with team sizes of 20+
• Experience in bilingual/bicultural markets strongly preferred
• Bachelor’s in Marketing, Business, or Communications (MBA a plus)
• Experience in legal, healthcare, insurance, or regulated industry preferred
• Fluent in marketing stack: Salesforce, CallRail, Google Ads, Meta, TikTok, LSA, YouTube, SEMrush, etc.
• Must be willing to work on-site in Miami, with travel to NY and TX offices as needed

Preferred

• Bilingual (English and Spanish).
• Experience working with or leading faith-based or values-driven brands.
• Deep understanding of immigrant, Hispanic, or underserved communities.
• Has led marketing during geographic expansion (e.g., new office launches, new state entry).
• Background working with celebrity endorsements, local influencers, or community partnerships.
• Experience producing video testimonials, radio ads, and multi-format social campaigns that convert.

Benefits

• Paid Time Off: All employees who work 30 hours per week and above qualify for Paid Time Off. You will accrue a total of 4.62 hours per pay period for a total of three (3) weeks per year.
• Health Benefits: All employees who work 30 hours per week and above will be eligible for benefits starting on the 1st day of the month following their start date. The firm covers a fixed amount which typically covers 40 - 65% of the employee premium, depending on the selected plan. The medical insurance plans include options for national coverage and free mental health services. There are also dental plans (with unlimited coverage) and vision plans to choose from at the employee’s expense.
• Disability Benefits: All employees who work 30 hours per week will have Short-term and Long-term Disability benefits, paid for by the firm.
• Life Insurance: For all employees who work 30 hours per week and above, the firm provides 1X earnings life insurance coverage paid for by the firm. In addition, you will receive a Firm paid accidental death and dismemberment benefit that matches your life insurance coverage.
• Supplemental insurance options include Critical Illness, Accident, Cancer, Hospital Confinement Indemnity insurance, Term Life insurance, and Whole life insurance
• Retirement: All employees who work 30 hours per week and above qualify for the 401(K) plan. After the employee completes one year of service, the firm will match 100% of the first 3% of employee contributions and 50% on the next 2%, with immediate vesting.