Chief Marketing Officer at SPY NINJAS | Las Vegas, NV

SPY NINJAS

Chief Marketing Officer

Las Vegas, NV (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-channel marketing strategy and cross-functional campaigns across digital, in-park, and promotional materials.

Must-have: 7+ years of marketing leadership with proven revenue growth.
Standout: Experience with family entertainment centers or creator-led brands.

Job Description

Responsibilities

Develop and lead annual and quarterly marketing strategies aligned with company growth goals
Drive attendance and revenue across daily admissions, memberships, parties, events, and group programs
Own the promotional calendar across seasonal campaigns, school breaks, and major releases
Identify new growth channels, partnerships, and monetization opportunities
Lead paid media strategy across Google, Meta, YouTube, and emerging platforms
Oversee SEO, local search, and website conversion optimization
Drive lifecycle marketing across email and SMS
Build full-funnel attribution models and marketing dashboards
Continuously optimize CPA, ROAS, LTV, and conversion performance
Lead social strategy across Instagram, TikTok, Facebook, and YouTube
Oversee in-park content creation and video production initiatives
Manage influencer partnerships and creator collaborations
Drive engagement, audience growth, and community management across platforms
Serve as steward of brand voice and visual identity
Lead campaign development across digital, in-park, and promotional materials
Align marketing initiatives with production and entertainment content releases
Build relationships with schools, community organizations, influencers, and media
Lead local market initiatives and national audience expansion
Develop strategic partnerships and cross-promotional opportunities
Build and lead a high-performing marketing team

Requirements

7+ years of marketing leadership experience
Proven track record driving measurable growth and revenue
Experience leading multi-channel marketing strategies
Deep expertise in digital performance marketing and analytics
Strong leadership and team development skills
Comfortable operating in a fast-paced, entrepreneurial environment

Nice To Have

Family entertainment centers or attractions
Creator-led or YouTube brands
Event-driven or seasonal campaign environments
Omni-channel or multi-location marketing organizations

Benefits

Employee perks and park benefits

SPY NINJAS

Co-founders Chad Wild Clay and Vy Qwaint were successful entrepreneurs in the software and fitness industries prior to creating the family-friendly multimedia entertainment franchise Spy Ninjas. Today, the YouTube series has over 45 million subscribers and 15 billion lifetime views across a number of branded channels, and can also be streamed on Amazon Prime and Roku.In 2019, we partnered with Surge Licensing, the agency behind the Teenage Mutant Ninja Turtles, leading to a successful line of Spy Ninjas toys with Playmates, as well as a series of books and graphic novels with Scholastic that can be found at various retailers including Target, Walmart, and Amazon. We've produced a popular mobile app with more than 10 million installs, a Roblox video game, and a merchandise offering spanning backpacks, lunchboxes, hoodies, etc. In 2023, fans will see new partnership and product announcements, including the grand opening of Spy Ninjas Headquarters, an indoor family theme park experience located in Las Vegas, Nevada.

Founded in 2015

Las Vegas, Nevada, USA

15 employees (4 in marketing)

spyninjas.net