Marketing Assistant
BAGGU
USA (Remote)
In-houseFull-timeIntern/new grad1+ years exp.
7 hrs ago
Chief Marketing Officer
New York, USA (Remote)
$150K/yr – $200K/yrDirector/Executive10+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead growth for a sports/fitness DTC startup as Chief Marketing Officer, owning organic and paid channels, brand narrative, and collaboration with founders to scale quickly.
- Own end-to-end growth engine across organic, paid, brand, and partnerships.
- Must-have: 10–15 years in DTC, with proven content-led omnichannel growth.
- Standout: readiness to work closely with founders in an early-stage, high-growth setting.
Job Description
Responsibilities
- Go-to-market strategy and execution
- Organic growth systems (content, SEO, AI search, video, creators)
- Paid acquisition with clear CAC and ROI discipline
- Brand positioning and category narrative
- Marketing budget allocation and experimentation
- Close collaboration with founders on brand, product and strategy implementation
Requirements
- Deep experience scaling organic and paid DTC, from early traction to scale, a plus if in sports or fitness
- Must be especially adept at leveraging content based socials, paid omnichannel campaigns and ai search optimization
- Minimum 10-15 years experience
- Adaptable, out-of-box DTC marketing skillset
- Detailed knowledge of data analytic marketing tool, costs by channel and budget implementation
- Eagerness to operate in early stage, high growth environment, working side by side with founders
Preferred
- Plus if in sports or fitness experience
Benefits
- health care
- material tax benefits
- significant option opportunity
- future salary increases
