Responsibilities

• Deliver 3–5x YoY growth in marketing-sourced pipeline through integrated campaigns and ABM strategies.
• Improve MQL → SQL conversion rates by 25% via lead scoring, nurturing, and tighter sales alignment.
• Build a predictable demand engine leveraging paid, organic, and partner-led channels.
• Reposition the company as a thought leader in the target category through strategic content, executive visibility, and category creation initiatives.
• Drive a 3x increase in brand mentions, media hits, and analyst visibility across key markets.
• Launch a refreshed global brand narrative and visual identity aligned with business growth priorities.
• Launch a robust competitive messaging and positioning framework to differentiate in a crowded travel/hospitality tech market.
• Equip sales with localized enablement toolkits (battle cards, pitch decks, objection handling) across 3 priority geographies.
• Establish a regular cadence of product launch GTM plans with aligned campaign rollouts.
• Build and retain a high-performing team across demand gen, product marketing, content, brand, and ops.

Requirements

• MBA in Marketing, Strategy, or a related field from a Tier-1 business school
• Bachelor’s degree in Business, Engineering, or related discipline required.
• 15+ years of progressive marketing leadership experience, including 5–7 years in a leadership marketing role.