Chief Marketing Officer

Ojai, CA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and scale a global B2B marketing function, balancing strategy with hands-on execution, while building a high-performance team and aligning with product, sales, alliances, and finance to drive enterprise growth.

Marketing leadership: set strategy, hire and coach, establish performance standards, and drive innovation across marketing domains.
Go-to-market: align product marketing, demand gen, brand, partnerships, enablement, and analytics to enterprise objectives and OKRs.
Market visibility: act as product evangelist, lead PR, thought leadership, analyst relations, and multi-channel demand programs to generate measurable pipeline.

Job Description

Responsibilities

Build, lead, and actively participate in a growing marketing organization, balancing executive-level strategy with hands-on execution across priority marketing initiatives; hire, develop, and coach team members; establish performance standards and accountability; foster innovation and excellence; and serve as a Security Designate.
Own and execute an integrated marketing strategy that supports corporate objectives, revenue goals, company OKRs, and enterprise go-to-market priorities across strategic marketing, product marketing, brand management, demand generation, partner marketing, sales enablement, analyst relations, digital experience, and marketing technology.
Serve as a highly visible external voice and product evangelist for Elixir, leading public relations, media engagement, customer and partner storytelling, speaking opportunities, industry events, and market-facing communications that build brand credibility, strengthen category leadership, and increase awareness of Elixir’s products, value proposition, and market perspective.
Partner with leadership across Alliances, Sales, Product, Engineering, and Finance to assess organizational capabilities, identify strategic gaps, and ensure marketing plans are aligned with business strategy and resource allocation.
Develop, refine, and personally contribute to market positioning, messaging frameworks, customer-centric value propositions, and vertical market narratives that translate complex product capabilities into clear, differentiated stories for ideal customer profiles, strategic partners, and target segments.
Plan and execute multi-channel demand generation programs that drive measurable pipeline contribution, including events, digital marketing, website optimization, SEO/SEM, campaign development, brand presence, and performance reporting.
Conduct and apply global market research, customer insights, competitive intelligence, benchmarking, and vertical analysis to support marketing strategy, alliance development, sales effectiveness, pricing and packaging decisions, and product roadmap planning.
Lead product marketing and go-to-market alignment in partnership with Product, Alliances, Sales, and Finance, supporting product adoption, customer expansion, long-term value realization, enterprise cloud software pricing, partner pricing, tiered services, support models, packaging, bundling, and competitive differentiation.
Build and execute partner marketing programs in collaboration with Alliance leadership, including partner-facing assets, co-marketing strategies, joint campaigns, joint events, enablement approaches, partner value propositions, success metrics, and repeatable demand generation motions.
Maintain and optimize a comprehensive Martech stack that enables Alliances, Sales, and Marketing to achieve customer acquisition and expansion goals; integrate advanced data analytics into platforms such as Salesforce, HubSpot, and digital properties; and use KPIs to drive continuous improvement.
Drive category marketing, brand awareness, thought leadership, analyst relations, and market visibility initiatives, including strategic engagement with analyst firms such as Forrester, Gartner, Aspire, IDC, and others.
Create, review, and improve sales and partner enablement materials, campaign assets, messaging documents, presentations, and performance insights to support customer acquisition, expansion, and revenue-aligned collaboration across business functions.
Travel: Quarterly travel to customers, partners, and industry events including trade shows, conferences, and speaking engagements. Regular presence at Elixir's Ojai headquarters is expected, with relocation to the Ojai area after six months.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and relevant experience.
10+ years of progressive marketing experience, including significant experience leading marketing strategy, execution, and team development in a B2B technology, SaaS, enterprise software, or similarly complex business environment.
Master’s degree in Marketing, Business Administration (MBA), Communications, or a related field. (preferred)

Elixir Technologies

3.7 Glassdoor

Elixir Technologies provides technology and services that help organizations improve communications to their members and customers by streamlining processes and reducing operational costs. Founded in 1985, we have consistently provided state-of-the-art technology for creating and delivering correspondence. Today we continue that standard with Elixir, a collaborative Cloud-based platform used by business teams to generate customer communications.Elixir's cloud-based platform takes the friction out of customer communications, bringing everyone involved in #CCM into one platform for an efficient, integrated process. Combined with Professional Services aimed at getting your org self-servicing, Elixir makes everyone's life easier. Design, review, and then reach your members with regulated and real-time communications through Elixir, how and where they want to be reached.Elixir is designed specifically to handle the strict requirements related to the content, data, and documents that highly regulated industries must follow. Healthcare payers, property and casualty insurance, and life and annuities insurance are among the industries we serve. We are a company of diverse people who value human relationships. Our mission is to improve people’s lives in the way we do business, delivering value to customers through technology.

Founded in 1985

Ojai, California, USA

298 employees (8 in marketing)

www.elixir.com

77% recommend to a friend

76% CEO approval