Responsibilities

• Define and evolve the CEO Life brand across all markets, channels, and audiences
• Translate our philosophy—presence over performance, depth over volume, relationship over transaction—into a brand identity that prospective members feel before they can articulate it
• Establish brand standards, voice, and messaging frameworks across all touchpoints: digital, print, experiential, and chapter-level
• Ensure brand consistency across 35+ chapters while honoring the distinct character of each local community
• Own the full-funnel marketing strategy driving new member growth across all membership tiers
• Build high-performing programs across organic, digital, referral, content, and partnership channels—designed to attract the right leaders, not simply more of them
• Develop audience positioning and messaging frameworks that speak authentically to CEOs, founders, and C-suite executives who value depth, trust, and peer-level connection
• Partner with sales leadership and regional directors to align marketing strategy with chapter-level revenue goals and growth targets
• Design the marketing layer of the full member journey—from first touchpoint through onboarding, deep engagement, and multi-year renewal
• Build communication flows, content programs, and community touchpoints that reinforce why members joined and compound their commitment over time

Requirements

• 10+ years of progressive marketing leadership, with at least 5 years in a senior or executive role
• Proven experience scaling brands in high-growth, community-driven, or membership-based environments—whether in executive communities, professional associations, luxury hospitality, wellness, media, or adjacent industries
• Deep fluency in experiential marketing and a track record of turning in-person experiences into lasting brand equity and measurable growth
• A builder's mentality—you have launched things from scratch, made decisions without complete information, and learned by doing
• Full command of the modern marketing stack: brand strategy, performance marketing, content, social, email, CRM, SEO, AI and analytics
• Strong executive presence and communication skills
• A genuine belief that relationships are the most durable competitive advantage—not just as a philosophy, but as a strategic growth lever

Preferred

• Experience shaping organizations to eight-figure scale
• Experience with national/international expansion
• Experience with chapter-based communities