Responsibilities

• Define and evolve Sanne’s brand narrative, tone of voice, and cultural positioning
• Lead global brand strategy across fashion and our upcoming technology-led retail concept
• Ensure all communication is coherent, distinctive, and aligned with the brand
• Oversee all brand communication across Instagram, TikTok, newsletters, and emerging platforms
• Shape how the brand shows up visually and editorially across all channels
• Ensure content is not only engaging, but drives intent and action
• Build and nurture a loyal, values-aligned community
• Develop and lead physical experiences, events, and activations
• Create moments that bring the brand to life beyond product
• Lead entry into new markets, defining strategy, positioning, and execution

Requirements

• Experience building or contributing to a culturally relevant brand
• Strong creative instinct and taste level
• Experience working across content, brand, and growth
• Understanding of press, PR, and influencer ecosystems
• Experience launching products or entering new markets
• Strong understanding of digital platforms and how they evolve
• Experience with website performance and customer journey
• Comfortable balancing brand building with commercial outcomes
• Ability to operate in a fast-moving, ambiguous environment
• Willingness to relocate over time