Responsibilities

• You will take full ownership of HENI's content and media ecosystem and be accountable for its commercial performance.
• That means HENI Talks and the broader video production output, the podcast strategy, the news channel, all social and digital media channels, and the publishing arm — books, essays, and any platform where HENI puts information into the world.
• You will also own the brand architecture that ties all of this together, ensuring that every piece of content, every channel, and every audience touchpoint feels unmistakably HENI.
• Critically, you will build the commercial infrastructure that converts audience into revenue — developing partnerships, sponsorships, content licensing opportunities, and direct sales funnels that monetise the audiences we are building.
• To be explicit about what success looks like: you will grow book sales and publishing revenue, drive qualified traffic and conversions to the HENI marketplace, grow the audience size and engagement across all content channels, build the brand's authority and desirability to the point that it meaningfully accelerates sales across the whole business, and identify and close commercial partnerships that generate new revenue streams.
• You will report on all of this with rigour.