Responsibilities\n- Define the optimal strategy for the implementation of the global marketing plan at Trade level, and accountable for the execution and the results.\n- Lead the marketing input to the ongoing business plan required to achieve the monthly and quarterly revenue targets.\n- Partner multifunctionally in the identification of consumer & category opportunities and lead its marketing execution.\n- Build strong relationships with external marketing partners to unlock differentiated activations driving mutually beneficial results\n- Understand the marketing impact on the business plan and build quarterly Trade Marketing plans to drive Bose’s Annual Operating Plan\n- Execute against aligned local retail marketing plan to meet retail merchandising guideline, digital marketing campaigns, investment guidelines, priorities and goals\n- Identify additional creative needs based on customized channel requirements\n- Identify and set specific KPIs to measure success and effectiveness of retail marketing activities to drive continuous improvement in sell-thru\n- Track results from the activities carried out & ensure adequate ROI on trade marketing investments\n- Collaborate with the merchandising team to deliver in-store solutions that achieve aligned objectives\n- Work closely with display team and marketing team on trade creative asset development to ensure successful campaign deployment\n- Analyze market trends and retail sell-thru data to recommend adaptions to current plans & inform future activations\n\nRequirements\n- 5+ years of experience in trade/reseller marketing/digital marketing roles.\n- Must have experience working with resellers and reseller media networks.\n- Bachelor’s degree in marketing and/or business management or similar.\n- Business travel required – support reseller discussion on-site as needed\n- Knowledge about retail trade / channel marketing is highly preferred\n- Proven results in marketing strategy development and execution.\n- Experience with accountability for sales and marketing targets and working with cross-functional teams and alongside a sales organization.\n- Have a shopper first mindset and proven ability to optimize across all touchpoints in the consumer journey.\n\nBenefits\n- bonus programs\n- comprehensive health and welfare benefits\n- a 401(k) plan\n- exclusive perks designed to support your wellbeing\n- a generous employee discount