Category User Growth Project Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)

Los Angeles, CA (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own data-driven growth analytics and strategic recommendations that drive user growth and category expansion across users, products, merchants, and channels.

  • Support user growth strategy by conducting data-driven analyses and identifying actionable business opportunities.
  • Analyze user lifecycle, acquisition, retention, and purchasing behaviors to identify key growth drivers.
  • Conduct industry and category analyses to evaluate growth opportunities across users, products, merchants, channels, and categories.

Job Description

Own data-driven growth analytics and strategic recommendations that drive user growth and category expansion across users, products, merchants, and channels.

  • Support user growth strategy by conducting data-driven analyses and identifying actionable business opportunities.
  • Analyze user lifecycle, acquisition, retention, and purchasing behaviors to identify key growth drivers.
  • Conduct industry and category analyses to evaluate growth opportunities across users, products, merchants, channels, and categories.
  • Identify high-potential acquisition products, merchants, and supply characteristics to support category growth initiatives.
  • Build analytical frameworks to answer business questions and translate findings into strategic recommendations.
  • Write SQL queries to extract, clean, and analyze large-scale datasets.
  • Prepare business review materials, strategy presentations, and executive-ready insights.
  • Collaborate with cross-functional teams including Business Strategy, Category, Product, Marketing, and Data Science on high-impact growth initiatives.
  • Support ad hoc analyses and strategic projects as business needs arise.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

Recent News