Category Insights Lead- Retail Media

Pleasanton, CA (Hybrid)

$95K/yr – $124K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive category measurement leadership for Albertsons Media Collective by owning end-to-end analytics, from campaign targeting through insights, with cross-functional influence across sales, merchandising, and analytics.

  • Own end-to-end analytics during campaigns and translate data into actionable recommendations.
  • Must-have: Strong analytics, SQL, and storytelling skills for CPG/retail clients.
  • Standout: Leadership of a measurement function with cross-functional reach and client-facing impact.

Job Description

Responsibilities

  • As a Lead on the Marketing Science Engagement team, you will be part of a fast-growing team and key subject matter expert to the national Client Success and Media teams at Albertsons Media Collective, and Albertsons divisional merchants.
  • Marketing Science Engagement Leadership
  • Manage and execute end-to-end Reporting & Data collection, analysis, and insight generation.
  • Ensure methodologies align with company standards and industry best practices in incrementality, attribution, and ROI analysis.
  • Partner cross-functionally with sales, product, engineering, client success teams, and divisional merchants.
  • Team Management & Mentorship
  • Support a team of analysts, setting priorities, guiding technical work, and ensuring skill development.
  • Review deliverables for quality, accuracy, and client readiness.
  • Foster a culture of curiosity, critical thinking, and problem-solving.
  • Client Engagement
  • Own the full end to end analytics process during a campaign lifecycle from pre-campaign audience targeting recommendations, to data QA while the campaign is live to providing actionable insights and recommendations upon the completion of the campaign.
  • Serve as a category measurement subject-matter expert in client meetings, translating data into actionable recommendations.
  • Utilize your knowledge of category analytics and statistics to draw insights and interpret complex data to tell a story in a way that is easy for business leaders to understand.
  • Collaborate with account teams to integrate category measurement into client success strategies.
  • Develop and present insights in visually compelling and business-relevant formats.

Requirements

  • Category management expertise: assortment, pricing, promo, shelf dynamics.
  • Retail media knowledge: Understanding of ecommerce, retail data, loyalty programs, ad platform metrics, onsite/offsite, search, display, sponsored products.
  • Retail & shopper analytics: panel/POS data, loyalty data, basket analysis.
  • Media effectiveness measurement: ROAS, incrementality, attribution, causality.
  • Data storytelling for CPGs and merchants: distill insights into actions.
  • Cross-functional influence: sales, merchandising, marketing, analytics.
  • Client leadership: presenting to senior CPG stakeholders.
  • Commercial acumen: JBP alignment, growth opportunities, category strategy.
  • Analytics & Statistics: Proficiency in A/B testing, geo tests, experimental design, regression modeling, and causal inference.
  • Strong SQL and Excel skills; proficiency in Python; experience with BI tools such as Power BI.

Preferred

  • 5–7 years in analytics, marketing science, or measurement, with at least 2 years in a leadership or team lead capacity.
  • 1-3 years of category insights work in the retail and/or consumer packaged goods space.
  • Bachelor’s degree in Statistics, Economics, Data Science, or related field; advanced degree a plus.

Benefits

  • Competitive wages paid weekly
  • Associate discounts
  • Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
  • Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
  • Leaders invested in your training, career growth and development
  • An inclusive work environment with talented colleagues who reflect the communities we serve

Albertsons Media Collective

Real people delivering real results at scale. Albertsons Media Collective is the next-generation retail media network rooted in connections, technology and innovation.We are a media partner who supports growth and builds relationships to help our partners engage our shoppers where it matters most. As the retail media arm for Albertsons Companies, the second-largest grocery chain in the United States, we serve consumers in more than 2,278 locations across 30 states. We believe in bringing people together around the joys of food and strengthening the communities we serve, one neighborhood at a time. Our local roots and rich history mean we have a special relationship with our customers. From the first bag of dog food or the first box of diapers to every fresh ingredient for holiday dinners, we're in the business of helping our neighbors make memories. By embracing relationships and leveraging our unique first-party data, we help brands connect with the right customers at the perfect moment and time. And we help customers find the perfect products in the moments that matter most. In doing that, we foster growth, one family at a time, neighborhood by neighborhood, and brand by brand. We're on a mission to transform retail media by delivering what you've told us you want to see in a Retail Media Network. We're connecting you to what matters, nurturing collaboration, and arming you with robust, real-time insights that pave the way for sustainable growth. Our trusted expertise, innovative technology and one-of-kind connections are setting the new standard for media excellence. It's a post-cookie world, and it's time for traditional retail media networks to change. So let's get growing together.

Founded in 2022
Boise, Idaho, USA
184 employees (67 in marketing)

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
29.7%
Direct
54.1%
Referral
4.6%
Social
10.2%
Paid
1.3%

Headcount Trend

Current headcount: ~184

Marketing Team

Marketing Team Size
65 (35% of company)
Median Career Experience
13 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1