Responsibilities

• Create and schedule social posts for Instagram, TikTok, LinkedIn, YouTube Shorts, and other channels.
• Repurpose founder videos, demo clips, customer reactions, and product explanations into short-form content.
• Help write captions, hooks, post copy, and calls to action.
• Track which content gets views, saves, shares, comments, and clicks.
• Identify trends, sounds, formats, and creators that could fit Capsule’s brand.
• Help maintain a consistent posting calendar.
• Research Reddit threads, Facebook groups, TikTok comments, YouTube comments, and online forums related to aging parents, family stories, genealogy, StoryWorth, Remento, caregiving, grief, family history, and legacy.
• Pull out real customer language, objections, emotional triggers, and product ideas.
• Summarize what people are saying in simple weekly reports.
• Help identify where Capsule can join conversations authentically.

Requirements

• Strong interest in social media, startups, consumer products, AI, storytelling, or family legacy.
• Good writing instincts and ability to create clear, emotionally intelligent copy.
• Organized enough to manage trackers, calendars, and research lists.
• Comfortable using tools like Google Sheets, Notion, Airtable, Canva, CapCut, Instagram, TikTok, LinkedIn, and basic AI tools.
• Curious about why people buy, share, comment, trust, or ignore a product.
• Able to work quickly, take feedback, and improve.
• Reliable, detail-oriented, and willing to do unglamorous execution work.
• Good taste in content and a strong sense of what feels authentic versus overly corporate.

Preferred

• Experience managing social media accounts.
• Experience editing short-form videos.
• Experience with TikTok, Instagram Reels, YouTube Shorts, or creator marketing.
• Interest in genealogy, family history, caregiving, memory preservation, psychology, storytelling, or consumer AI.
• Experience with Canva, CapCut, Notion, Airtable, HubSpot, Mailchimp, Beehiiv, Webflow, Lovable, or similar tools.