CANNA SOCIAL MEDIA SPECIALIST - Marketing Agency· Ferndale, MI · Hybrid · Full-time

Ferndale, MI (Hybrid)

$50K/yr – $65K/yrMid Level1+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end social content and community engine for cannabis-focused Michigan brands, turning calendar, creative execution, and client updates into consistent, on-brand programs that grow audience and engagement.

  • Content calendar ownership across IG/FB, ensuring a consistent voice and cadence that drives community growth.
  • Collaboration with creative on content that performs, from planning to execution and optimization.
  • Lead monthly client communications to surface campaigns, ideas, and brand alignment, keeping timelines moving.

Job Description

Responsibilities

  • 01 — Own the content calendar & postings for multiple canna client accounts across IG & FB
  • 02 — Build actual communities, engage, respond, listen, and grow.
  • 03 — Collaborate with our creative team to plan and execute content that performs.
  • 04 — Lead monthly client communication: new campaigns, fresh ideas, brand alignment.
  • 05 — Maintain a consistent look, voice, and feel across every platform.
  • 06 — Oversee the handoff flow between design and clients to keep things moving.

Requirements

  • Trend-obsessed. You already know what's working before anyone tells you.
  • Strong copywriting instincts, punchy, brand-accurate, engaging
  • 1+ year managing social professionally
  • A portfolio or social pages you've curated
  • (no portfolio = no consideration, we need to see your work)
  • Great eye for visual composition and IG grid aesthetics
  • Comfortable with Michigan's cannabis culture, brands, and industry
  • Proficient in Instagram, Facebook.

Preferred

  • Can make your own reels
  • AI image generation experience
  • Graphic design skills Adobe, Photoshop, Illustrator
  • Know how to safely run canna ads on Meta

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Paid time off
  • Flexible schedule
  • Referral Program
Detroit Design House logo

Detroit Design House

Boutique Design and Marketing Agency specializing in creative design, social media management and print solutions for local businesses.

Founded in 2000
Ferndale, Michigan, USA
7 employees (5 in marketing)

Traffic Signals

Monthly Visitors
445
Traffic Source Mix
Search
35.8%
Direct
41.1%
Referral
12.5%
Social
8.6%
Paid
0.9%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Team Size
4 (57% of company)
Marketing Roles Posted (Last 30 Days)
1