Campus Marketing Manager -Trendy Accessories

USA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive a campus ambassador program by building and leading a nationwide student network and in-person activations for Velvet Caviar.

  • Recruit, train, and manage a nationwide network of campus ambassadors and micro-creators.
  • 3–4 years of campus-brand activation management experience.
  • Strong cross-functional collaboration with creative, marketing, and social teams.

Job Description

Responsibilities

  • Recruit, train, and manage a nationwide network of brand-aligned student ambassadors, influencers, or micro-creators across college campuses
  • Develop and execute grassroots marketing campaigns that boost campus awareness and engagement through events and social media
  • Create and arrange delivery of gift boxes, toolkits, creative assets, and campaign briefs to guide reps content and activation efforts
  • Conduct monthly virtual training and research sessions to align reps with brand goals
  • Organize and oversee in-person brand activations and pop-ups at multiple campuses
  • Maintain daily communication with reps, monitor performance, and provide ongoing support
  • Partner with internal teams (creative, marketing, and social) to align campaigns with overall brand strategy
  • Report on campus trends and community feedback to strengthen brand and marketing initiatives
  • Track and report on performance metrics including engagement, reach, and program ROI

Requirements

  • 3-4 years of experience managing college campus-based brand ambassador programs and promotional activations
  • Bachelor’s degree in Marketing or a related field
  • Team player who is excited for an opportunity to learn and thrive within a fast-growing company
  • Deep understanding of Gen Z and college culture, plus current social and content trends
  • Highly organized with strong communication and project management skills
  • Creative thinker with the ability to drive both strategy and execution
  • Data-driven and comfortable analyzing campaign metrics to optimize performance
  • Willingness to travel for local campus events and brand activations

Benefits

  • A key player at a quickly growing brand
  • PTO Days + Paid Holidays Off
  • Premium Health Insurance offered
  • Optional office in Brooklyn, New York
Velvet Caviar logo

Velvet Caviar

Back in 2014, our founder Michelle Aran pioneered the tech accessories space with the first fashionable phone case paired with premium protection. Since then, Velvet Caviar has protected over 1,000,000 devices across phones, laptops, airpods, and more.

Founded in 2014
New York, Iowa, USA
37 employees (22 in marketing)

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$3.3K
Traffic Source Mix
Search
35.8%
Direct
55.2%
Referral
3%
Social
5.1%
Paid
0.8%

Headcount Trend

Current headcount: ~37

Marketing Team

Marketing Team Size
11 (30% of company)