Responsibilities

• Create and execute digital marketing campaigns to drive collaboration between Arrow vertical markets.
• Manage digital marketing activities including webinars, webpages, and social media, as well as field enablement support.
• Collaborate with Digital and Arrow Studio to implement and execute campaigns.
• Promote new product introductions (NPI).
• Content creation around critical applications associated within strategic vertical markets.
• Provide technical project management support to key internal stakeholders, with a focus on leveraging data to provide feedback on campaign effectiveness.
• Apply and leverage marketing tools and champion marketing automation initiatives.
• Encompass Arrow’s corporate branding as a global technology enabler in the creation and management of campaigns.

Requirements

• Bachelor’s degree in business, marketing, communications, or related field.
• A minimum of 8 years of related marketing experience, specifically successful campaign management.
• Experience in marketing verticals such as medical and factory automation, and others preferably.
• Experience with marketing automation software and tools.
• Prior success developing and executing brand campaigns across the full mix of marketing and communication channels.
• Excellent technical writing skills.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Technology savvy with the ability to learn new applications quickly.
• Advance proficiency with Microsoft Office – particularly Excel.
• Prior experience creating content and campaigns for electronics manufacturers strongly preferred.

Preferred

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Paid Time Off (including sick, holiday, vacation, etc.)
• Tuition Reimbursement
• Growth Opportunities
• And more!