Campaign Traffic Strategy & Operations Project Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)

Seattle, WA (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 5 weeks ago

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Job Summary

Own platform level campaign operations and data driven traffic decisions for TikTok Shop, aligning merchandising, traffic distribution, and post mortems to improve monetization.

  • Campaign ops: Own platform level campaigns, merchandising strategy, and daily promotions.
  • Traffic strategy: Optimize distributions acrossHomepage, Shop Tab, and Search using behavior signals.
  • Analytics & SOPs: Analyze traffic, CVR, GMV and subsidy efficiency to guide decisions and build reusable frameworks.

Job Description

Responsibilities

  • Support TikTok Shop platform-level campaigns and daily promotional operations, including C-side shopping guidance resource allocation, traffic distribution, campaign page operations, and merchandising strategy execution
  • Assist in traffic allocation and distribution strategy optimization across key surfaces such as Homepage, Shop Tab, Search, and transaction-related entry points, leveraging user behavior and supply insights to improve traffic efficiency
  • Conduct business and monetization-related data analysis, including traffic, CVR, GPM, GMV, subsidy efficiency, and other core business metrics to support strategic decision-making
  • Support campaign target planning, performance tracking, post-mortem analysis, and strategic deep dives, while helping build reusable operational frameworks and SOPs

Requirements

  • Currently pursuing an Undergraduate/Master in Business, Economics, Statistics, Data Science, Computer Science, Marketing, or related field
  • Proven experience of analytical skills with proficiency in Excel/Google Sheets
  • An analytical and structured thinker, strong in understanding and deriving insights from data
  • Proven skills in communication, and problem-solving skills
  • Self-driven, detail-oriented, and able to work effectively in a fast-paced cross-functional environment

Preferred

  • Proven experience in e-commerce, consulting, or data analysis

Benefits

  • Interns have day one access to health insurance, life insurance, wellbeing benefits and more
  • Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year)
  • Interns who are not working 100% remote may also be eligible for housing allowance
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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