Campaign Specialist

New York, USA (On-site)

$75K/yr – $95K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Campaign Specialist manages end-to-end digital ad campaigns across multiple platforms to meet client KPIs.

  • Own end-to-end campaign setup, launch, and ongoing optimization across GAM, Meta, DV360, and DSPs.
  • Must-have: 2–5 years managing digital advertising campaigns with strong analytics.
  • Standout: In-office role with cross-functional reviews with local sales managers and trafficking teams.

Job Description

Responsibilities

  • Campaign Execution & Management
  • Coordinate with internal and offshore trafficking teams to set up, launch, and manage campaigns across multiple ad servers and DSPs.
  • Oversee trafficking, QA, and pacing to ensure accurate and timely delivery.
  • Troubleshoot campaign issues (tracking, tags, pixels, discrepancies, and pacing) and coordinate resolution with trafficking teams as needed.
  • Collaborate with local sales managers and station leads through regular check-ins to review campaign pipeline, pacing, performance, and address day-to-day questions.
  • Provide technical support across products, including On-Site, Audience Extension, Social, and Native.
  • Monitor daily performance and implement optimization strategies to improve KPIs (CTR, CPA, ROAS, video completion rates, viewability, etc.).
  • Deliver strategic insights and optimization recommendations aligned with client objectives, and work with trafficking teams to execute changes.
  • Reporting & Insights
  • Produce weekly and ad hoc performance reports with insights, trends, and actionable recommendations.
  • Present results to internal teams and clients with clear, data-driven narratives.
  • Identify and disseminate learnings that inform future campaign strategies and proposals.
  • Partner with Finance and Operations to support monthly billing and resolve discrepancies.

Requirements

  • 2–5 years of experience managing digital advertising campaigns.
  • Proficient with major ad platforms Google Ad Manager (GAM), Meta, DV360 or other DSPs, etc.).
  • Strong analytical skills, including comfort working with metrics, dashboards, and Excel/Google Sheets.
  • Experience with trafficking, pixels, UTMs, and third-party tracking tools.
  • Excellent communication and project-management skills.
  • Ability to manage multiple campaigns and deadlines simultaneously.
  • Familiarity with brand-safety tools, verification platforms, and attribution systems.
  • Agency, publisher, or large media-organization experience.
  • Understanding of SEO/SEM, social strategy, and content marketing.

Benefits

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs
Hearst logo

Hearst

3.7 Glassdoor

As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN. Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.

Founded in 1981
New York, New York, USA
6.4K employees (1,993 in marketing)
65% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
344.6K
Traffic Source Mix
Search
27.6%
Direct
56.2%
Referral
13%
Social
2.4%
Paid
0.6%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
1,455 (23% of company)
Marketing Roles Posted (Last 30 Days)
8