Campaign Specialist (Design Focus), TikTok LIVE - USDS

Los Angeles, CA (On-site)

$70K/yr – $144K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Lead end-to-end visual design for LIVE revenue campaigns and cross-vertical Local Services support, driving brand-aligned, educational assets.

  • Own LIVE campaign visuals (banners, landing pages, social assets) and local service templates.
  • Must-have: proven graphic design portfolio with tools like Figma/Adobe Creative Suite.
  • Standout: ability to pilot templates and scale design frameworks across verticals.

Job Description

Responsibilities

  • Visual Strategy & Campaign Design (80% LIVE Focus) - Lead the end-to-end design execution for LIVE revenue and operational campaigns, including in-app banners, landing pages, and social promotional assets.
  • Develop visually engaging educational materials for both gifters and creators to simplify complex product features and LIVE best practices.
  • Ensure all creative assets align with brand standards while being tailored to the specific nuances of the USDS LIVE market.
  • Cross-Vertical Support (20% Local Services) - Provide design resources for the Local Services sector, focusing on merchant-facing collateral and localized campaign templates.
  • Adapt successful design frameworks from the LIVE vertical to pilot programs within Local Services to drive consistency.
  • Campaign Execution & Optimization - Collect and analyze qualitative feedback on creative performance, iterating on designs based on user engagement data.
  • Manage the "Campaign Library," ensuring all educational and promotional templates are accessible and up-to-date for local operations teams.

Requirements

  • Visual Storytelling: Ability to translate complex campaign rules into simple, beautiful, and educational visuals.
  • Strategic Execution: Moving beyond "making things look good" to understanding how design drives business KPIs (revenue, retention, and education).
  • Agility & Multitasking: Comfortably balancing a heavy workload for LIVE while maintaining quality for Local Services projects.
  • Proven experience in graphic design, visual communications, or a related field (portfolio required).
  • Proficiency in industry-standard design tools (Figma, Adobe Creative Suite, Canva, etc.).

Preferred

  • Experience in the livestreaming, e-commerce, or short-video industry.
  • Prior experience in "Design Ops" or roles that bridge the gap between creative and operations.

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Traffic Signals

Monthly Google Ads Budget
$932.3K

Marketing Team

Median Career Experience
11 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
2