Superior Plus Propane Talent Acquisition

Campaign & Process Operations Specialist

Rochester, NY (Remote)

$62K/yr – $78K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize marketing operations across US and Canada from campaign briefing to launch, with a sharp eye for governance, data quality, and end-to-end execution.

  • Process governance and cross-market alignment: standardize naming, UTM taxonomy, audience definitions, and handoffs while harmonizing where differences exist.
  • Campaign build and QA: configure journeys, landing pages, data extensions, tracking, delivery, and post-launch validation to ensure clean activation.
  • Operational health and SLA discipline: manage runbooks, audits, agency support, and lead handoffs to Inside Sales with clear tracking and issue escalation.

Job Description

Responsibilities
  • Process Design and Cross-Functional Collaboration: Design, document, and improve operational processes across Marketing, including campaign execution workflows, lead management, stakeholder handoffs, and cross-functional coordination
  • Maintain and apply campaign governance standards across both markets, including naming conventions, UTM taxonomy, audience definitions, and list hygiene requirements; identify where processes diverge between Canadian and US markets and lead harmonization efforts where standardization is feasible
  • Partner with automation and technology counterparts to ensure process logic is clearly defined before automation is built and that automated workflows reflect intended business rules
  • Collaborate with analytics and reporting counterparts to ensure process standards support data quality, funnel integrity, and reporting accuracy
  • Maintain a current, accessible library of process documentation, runbooks, QA checklists, and governance guides; lead periodic process audits and serve as the first point of contact for process and execution questions across both markets
  • Campaign Building, Execution, and Quality Assurance: Build, configure, test, and deploy email campaigns, triggered sends, and multi-step journeys in the marketing automation platform, including automated programs such as welcome series, re-engagement triggers, lifecycle transitions, and lead routing workflows
  • Coordinate landing page builds, form configuration, and tracking setup; ensure pages are QA'd for field mapping, lead capture, and conversion tracking before campaigns go live
  • Create and manage data extensions, audience segments, suppression lists, and send configurations required for campaign execution; apply personalization and platform scripting where required to support targeted messaging across segments and markets
  • Coordinate with Marketing stakeholders to translate campaign briefs into execution plans; own send scheduling, deployment, delivery monitoring, and deliverability troubleshooting
  • Serve as the day-to-day operational contact for agencies supporting campaigns, paid media, and activations; drive execution timelines and milestone tracking, brief partners on tracking standards including pixel implementation, conversion tag setup, and UTM requirements, and validate deliverables before launch
  • Conduct pre- and post-launch QA across all campaign elements; serve as the final quality gate before campaigns go live
Requirements
  • Post-secondary education in Marketing, Business, or a related field.
  • 3–5 years of experience in marketing automation, campaign operations, or a similar role.
  • Hands-on experience building and deploying campaigns in an enterprise marketing automation platform (e.g., journeys, email campaigns, data extensions, and send management).
  • Working knowledge of CRM platforms (e.g., Salesforce) and understanding of lead lifecycle management and Inside Sales workflows.
  • Experience collaborating with external agency partners and using project management tools (e.g., Asana, Monday.com).
  • Proficiency with marketing automation tools, including workflow/journey builders, audience segmentation, email deployment, and basic platform scripting.
  • Understanding of campaign tracking frameworks, including UTMs, tag management, and performance measurement.
  • Experience maintaining data quality, including list management, segmentation, and suppression logic within MAP/CRM environments.
  • Ability to manage a mix of high-volume execution tasks and complex automation builds with strong attention to detail and accuracy.
  • Strong communication skills, including the ability to translate technical concepts, support cross-functional teams, and create clear documentation for processes and governance.
Benefits
  • Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
  • Competitive Compensation: We offer highly competitive compensation and a total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
  • Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
  • Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
  • Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being.
  • Opportunity: A continuous focus on professional development with many opportunities for training & career growth.
  • Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.

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