Campaign Partnerships Manager

USA (Unknown)

$110K/yr – $135K/yrMid Level5+ years exp

Posted 2 weeks ago

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Job Summary

Owns the Grassroots outreach strategy and cross-functional activation across A24 projects, coordinating agencies, creators, brand partners, and regional PR to drive word-of-mouth and screenings.

Grassroots Campaigns: own end-to-end outreach, engagement, and earned media impact across projects.
Creator & Partner Engagement: identify and coordinate creators, press junkets, and outreach with staff education and filmmaker communications.
Operations & Systems: build and maintain archiving and workflow systems for grassroots initiatives and coordinate regional support.

Job Description

Responsibilities

Executing strategy for grassroots outreach for all projects to drive meaningful engagement, awareness, word-of-mouth, and earned media impact across multiple A24 projects.
Overseeing specialty agencies on all titles
Identifying and engaging with relevant creators for inclusion in press junket days and word-of-mouth screenings
Managing brand partners, media outlets and partners and digital channels in support of screening plans and word-of-mouth activations
Develop and execute methods to educate staff on the key themes of projects to better serve the production and distribution process
Manage Grassroots marketing-specific talent and filmmaker communications
Develop a long-term strategy for how to enhance A24’s ever-expanding footprint in the Grassroots space
Provide support to the Regional PR team on regional grassroots activations
Continue to find ways to streamline, organize, and archive our grassroots efforts - create & maintain systems of organization (ie: Google Drive, Dropbox, emerging technologies).
Manage the temporary Grassroots marketing coordinator