Campaign Operations Specialist/Manager, TikTok LIVE

Los Angeles, CA (On-site)

$84K/yr – $144K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own TikTok LIVE strategy and governance for gifter growth with data driven decisions and strong cross functional alignment.

  • Strategy ownership: shape scalable TikTok LIVE strategies that boost gifter growth and brand expansion.
  • Data and governance: translate insights into decisions bridging gift needs with ops infrastructure for best in class LIVE experiences.
  • Compliance and cross functional partnership: coordinate with Legal, Finance, Analytics and Security to ensure policy compliance and safe LIVE operations.

Job Description

Responsibilities

  • Strategy: Develop strategies for helping LIVE Gifters succeed on TikTok by providing scalable solutions that encourage growth and brand expansion on our platform.
  • Data Driven Mindset: Leverage data-driven insights to execute informed business decisions to allow the organization to bridge the gap between Gifter needs and operational infrastructure ensuring a best in class experience on TikTok.
  • Design, lead, and continuously improve campaign and programming initiatives that help support sustainable and healthy LIVE business development; Manage and oversee the day-to-day reporting, and resource allocation for campaign and programming initiatives.
  • Cross-functional Leadership: Align cross-functionally with our Regional Operations, Analytics, Legal, Compliance & Finance teams to achieve complex and departmentally interconnected objectives.
  • Compliance Expertise: Champion TikTok USDS Privacy, Safety, and Security guidelines to be the bridge between global business needs and USDS policy and form the utmost confidence in the security of TikTok LIVE business

Requirements

  • Bachelor's degree or higher with 5+ years of experience in strategy and operations with a focus in areas such as consumer growth, content production, campaign management, or creator/community operations domains
  • An in-depth understanding of content business and its related technologies
  • Analytical mindset and skills for decision making, experience in performing campaign analysis, and/or attribution analysis + you're comfortable pulling your own data in SQL or modeling in Excel
  • Ability to work independently and manage multiple high impact initiatives; proactively identifying opportunities to optimize products and processes

Preferred

  • Deep passion for TikTok, mobile entertainment, social media, and popular culture
  • Creative mindset and thought process that's focused on teaching creators how to grow and thrive
  • Experience in the live streaming space and understanding of live streaming trends

Benefits

  • medical, dental, and vision insurance
  • a 401(k) savings plan with company match
  • paid parental leave
  • short-term and long-term disability coverage
  • life insurance
  • wellbeing benefits
  • 10 paid holidays per year
  • 10 paid sick days per year
  • 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Traffic Signals

Monthly Google Ads Budget
$932.3K

Marketing Team

Median Career Experience
11 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
2