Responsibilities

• Campaign Architecture in Hubspot: Design, build, and launch automated workflows, multi-channel campaigns and nurture programs, including creating key elements like landing pages, email templates, and forms.
• End-to-End QA: Lead rigorous quality assurance for all campaign assets, ensuring 100% accuracy across tracking tokens, UTM parameters, link functionality, and device rendering.
• Audience Governance: Build and maintain sophisticated segmentation and suppression lists to ensure high engagement, minimize fatigue, and protect the customer experience.
• Database Hygiene: Monitor and maintain the health of the marketing database, enforcing data standards and brand governance across all automated touchpoints.
• Data Orchestration: Manage the seamless flow of data between HubSpot, Salesforce, and third-party tools, ensuring lead attribution and handoff processes are flawless.
• Cross-Functional Execution: Act as the technical bridge between Demand Gen, Customer Marketing, Product Marketing, and Sales to translate marketing goals into actionable execution plans.
• Lifecycle Management: Partner closely with Customer Marketing to build onboarding and renewal tracks while ensuring prospects are strategically excluded from customer-facing communications.
• Process Optimization: Develop and maintain a library of Standard Operating Procedures (SOPs) and repeatable templates to improve team efficiency.

Requirements

• Experience: 4+ years in marketing or digital operations. Direct, hands-on experience with HubSpot and Salesforce is required.
• Technical Aptitude: Proficiency in HTML/CSS (for email/landing page troubleshooting) and a deep understanding of marketing automation logic.
• Detail-Oriented: A "measure twice, cut once" mindset with a high degree of accuracy under tight deadlines.
• Project Management: Ability to manage multiple projects simultaneously using tools like Asana, Monday.com, or Trello.
• Communication: Strong ability to document technical processes clearly for non-technical stakeholders.
• Compliance: Foundational understanding of marketing privacy laws (GDPR, CAN-SPAM, CCPA).
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Preferred

• Certifications: HubSpot Academy (Marketing Software or RevOps), Google Analytics, or Salesforce Administrator.
• Data Literacy: Intermediate experience with Excel/Google Sheets (pivot tables, VLOOKUPs/XLOOKUPs).

Benefits

• Comprehensive Benefits: Medical/dental, 401(k), PTO, insurance, development opportunities. Details provided at offer. Eligibility depends on your role and employment status.