Translate and manage complex campaign operations across MGM Resorts platforms, ensuring accurate deployment and cross-functional delivery.

• Translate campaign briefs provided by strategy teams into executable workflows within the campaign management platform.
• Build and configure campaign assets including audience selections, variable content, creative placeholders, offer logic, and deployment parameters.
• Independently manage the operational workflow for campaigns, ensuring all required components such as offers, creative assets, and audience files are uploaded, validated, and scheduled accurately.
• Perform pre-deployment quality checks by validating data integrity, testing campaign workflows, and confirming completion of required approval processes.
• Adapt and refine campaign programming workflows when operational challenges arise, improving execution efficiency and reducing potential errors.
• Coordinate with cross functional partners including Creative, Email Design, IT, and vendor partners to ensure timely delivery of campaign components.
• Troubleshoot technical or data issues that occur during campaign setup and work with IT or platform support teams to resolve execution barriers.
• Prepare and transmit final campaign output files such as direct mail lists, creative assets, and approval documentation to external vendors and validate production proofs.
• Ensure accurate setup and configuration of offers within systems such as Patron Management, PKMS, OMS, and customer account platforms.
• Monitor campaign executions to confirm successful deployment, maintain documentation of execution activities and quality assurance findings, and escalate issues when necessary.