Responsibilities

• Bring marketing strategies to life by creating campaign visions and integrated marketing plans
• Engage and collaborate, and leverage agile principles in the successful creation and execution of marketing campaigns
• Oversee the development of channel activation plans, including a client targeting strategy and customer journey mapping that outlines multi-touch activation points to broaden awareness, deepen engagement, and drive leads/pipeline
• Directly engage with portfolio marketers, business leaders, communications team members, and other stakeholders on high-performing campaign planning and execution
• Make recommendations on content strategy, development, and deployment, including derivative content
• Review content and creative assets to ensure quality control for all projects against applicable standards
• Understand the targeted outcomes and monitor ongoing campaign performance, recommending adjustments as needed
• Drive decisions on campaign resources, negotiate SOWs, and determine timelines
• Lead post-campaign analysis (ROI) and lessons learned
• Bring innovative thinking and best practices to all marketing activities

Requirements

• 8+ years of experience in Marketing with a focus on Marketing strategy and planning
• Bachelor's Degree in Marketing or related discipline
• Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm
• Microsoft Office Suite skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
• Travel up to 10%

Preferred

• Understanding of Agile methodology and experience in Workfront are preferred