Responsibilities

• Develop, execute, and oversee integrated multichannel marketing campaigns across email, social media, paid advertising, and content channels to maximize reach and engagement.
• Utilize marketing automation platforms such as Pardot, Marketo, Eloqua, HubSpot, and Salesforce Marketing Cloud to streamline campaign workflows and nurture leads through the sales funnel.
• Analyze campaign performance using tools like Google Analytics and attribution modeling techniques to measure effectiveness, optimize strategies, and improve ROI.
• Collaborate with cross-functional teams—including sales, content creators, designers, and data analysts—to ensure campaign consistency and alignment with business goals.
• Manage lead generation initiatives by implementing targeted strategies that attract qualified prospects and convert them into loyal customers.
• Maintain up-to-date knowledge of digital marketing trends, including HTML, CSS, JavaScript, and other technical skills necessary for customizing campaigns.
• Conduct data analysis to identify opportunities for growth, refine audience segmentation, and enhance overall marketing performance.