Campaign Manager at The Goat Agency | New York City, NY | $60K/yr – $140K/yr

The Goat Agency

Campaign Manager

New York City, NY (Hybrid)

$60K/yr – $140K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the Influencer program from strategy through reporting to hit client objectives.

Define the strategy and creative briefs that guide influencer partners.
Negotiate and sign partnerships with clear deliverables and contracts.
Monitor reach, engagement, and ROI to optimize future campaigns.

Job Description

Responsibilities

Develop influencer marketing strategies and campaign plans tailored to client objectives.
Identify and select suitable influencers for each campaign, considering factors like brand alignment and audience reach.
Cultivate and maintain strong relationships with a diverse network of influencers.
Negotiate and secure influencer partnerships, including compensation, deliverables, and contractual agreements.
Provide influencers with clear guidelines and creative briefs for campaign content.
Review and approve influencer-generated content to ensure alignment with brand guidelines and campaign objectives.
Coordinate content approvals with clients and ensure all necessary revisions are made.
Create and manage project timelines, ensuring all campaign milestones are met.
Oversee budgets and expenditures for each campaign to ensure cost-effectiveness.
Monitor campaign performance and make data-driven recommendations for optimization.

Requirements

A minimum of 3 years of relevant experience planning and executing Influencer campaigns
Demonstrable experience delegating and prioritizing an ever-changing workload
Strong writing and communication skills
The ability to work effectively and calmly under pressure
Understanding ofInfluencer Marketing and Social Metrics (Impressions / Reach / Engagements)

Benefits

Regular social events and clubs.
$600 WorkWell benefit.
Top-of-the-line MacBook.
Hybrid working and flexible hours.
Medical, dental and vision coverage, plus 401k with company match.
15 days PTO to start, with additional days for floating holidays, summer fridays, and sick days.
Real opportunities for growth across the campaigns team.

The Goat Agency

3.7 Glassdoor

Goat is an award-winning global influencer marketing agency. In an era where human and creator-first content reigns supreme, we help brands to harness its power in combination with connected media to build Influence Everywhere. In 2025, The Goat Agency represents over 650 social and influencer experts in 37 markets worldwide. We are globally recognized for our award-winning campaigns and content, and credited for helping to shape the influencer industry into what it is today.Our capabilities have expanded to keep our clients at the forefront of what’s possible within influencer. As a full-service agency, we deliver influencer-first strategy, discovery, campaigns, content, media and commerce for the likes of Mars, Ford, Dell, NIVEA, Natwest, Tesco, Jose Cuervo, IBM and Unilever.

Founded in 2015

New York, New York, USA

467 employees (145 in marketing)

www.goatagency.com

63% recommend to a friend

78% CEO approval