Campaign Manager, Brand

San Francisco, CA (Hybrid)

$174K/yr – $195K/yrSenior Level8+ years expFull time

Posted 2 days ago

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Job Summary

Own end-to-end campaigns from concept to delivery, collaborating with Creative, Product Marketing, and Growth Marketing to translate product value into audience-specific narratives; define KPIs, oversee briefs and timelines, integrate brand and performance media, and ensure a cohesive Notion voice across regions.

  • Campaign ownership across cross-functional programs
  • KPI definition and optimization to drive future performance

Job Description

Responsibilities

  • Lead cross-functional campaign execution, from concept to delivery, for both special brand projects and feature-led programs
  • Partner with Creative to generate out-of-the-box brand marketing concepts, breaking from the industry mold and encouraging blue sky thinking
  • Partner with Product Marketing to develop strategies that translate product value into meaningful narratives for the target audience of each activation or campaign
  • Partner with Growth Marketing to define the right mix of content, media, and channels to reach each segment effectively
  • Manage campaign briefs, creative deliverables, and timelines—ensuring clarity, accountability, and alignment across stakeholders
  • Integrate brand and performance media buying from planning through delivery and reporting
  • Define and track KPIs for each campaign, analyzing and sharing results and applying insights to optimize future programs
  • Ensure all campaigns maintain a cohesive Notion voice and brand expression, while adapting to audience needs and regional contexts

Requirements

  • 8+ years of experience in integrated or brand marketing, preferably in AI or tech, with proven success leading complex projects to fruition
  • Idea catalyst : You bring a concept-led approach and an opinionated point of view, sparking, shaping, and shepherding breakthrough concepts until they're undeniable
  • AI fluency : You have deep, first-hand experience experimenting with new AI tools, and are passionate about staying on top of fast-moving industry trends
  • Speed: You bias towards action and operate with ambition, creating processes that help cross-functional teams do the same
  • GTM expert: You have strong understanding of and passion for go-to-market planning, messaging, and storytelling for brand-driven campaigns
  • Collaborative: People on the projects you lead become the best versions of themselves by working with you, across product, creative, and data teams
  • Order agent: You possess strong organizational and analytical skills, with the ability to balance multiple work streams and deadlines at once while iterating for improvement

Preferred

  • Familiarity with hybrid audience targeting
  • Experience supporting global and/or regionalized campaigns
  • Experience using Notion—both personally and professionally

Benefits

  • Notion is committed to providing highly competitive cash compensation, equity, and benefits.
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Notion

Notion blends your everyday work tools into one. Product roadmap? Company wiki? Meeting notes? With Notion, they're all in one place, and totally customizable to meet the needs of any workflow. It's the all-in-one workspace for you, your team, and your whole company. We humans are toolmakers by nature, but most of us can't build or modify the software we use every day — arguably our most powerful tool. Our team at Notion is on a mission to make it possible for everyone to shape the tools that shape their lives.

Founded in 2016
San Francisco, California, USA
5.2K employees (618 in marketing)

Traffic Signals

Monthly Visitors
15.8M
Monthly Google Ads Budget
$127.8K
Traffic Source Mix
Search
48%
Direct
46.4%
Referral
4.9%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~5.2K

Marketing Team

Marketing Team Size
372 (7% of company)
Median Career Experience
12 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
3

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