Responsibilities

• Integrated Campaign Orchestration: Lead the end-to-end execution of multi-channel ABM and demand generation programs. Translate high-level briefs into cohesive promotional plans – spanning paid media, email, webinars, and other digital channels – ensuring all tactics align with the global marketing roadmap.
• Strategic Account Targeting: Partner with vertical SMEs and Sales leadership to identify high-value segments. Use intent and engagement data to map buying committee penetration and design personalized middle-funnel activations that accelerate pipeline velocity.
• Sales & Marketing Alignment: Serve as a trusted partner to the Sales and SDR teams to ensure marketing activations are hitting the right personas, gather real-time feedback on lead quality, and equip Sales with the ABM activations to accelerate pipeline.
• Cross-Functional Leadership: Act as the strategic bridge between Content, Web, and Creative stakeholders to execute high-impact product launches. Establish operational objectives and manage execution across internal teams and external vendors to ensure flawless go-to-market delivery.
• Data-Driven Optimization: Rigorously monitor campaign performance, market trends, and customer behavior. Collaborate with Paid Media counterparts to pivot creative and copy in real-time, optimizing for both US-based and international results.

Requirements

• 5–7 years of experience in B2B demand generation or growth marketing, including experience with Account Based Marketing (ABM).
• Proven ability to build trust and maintain a tight feedback loop with Field Marketing, Sales Leaders, Account Executives, and SDRs.
• Proven track record of orchestrating cross-functional teams to launch high-impact, integrated campaigns from initial strategy through to final execution.
• Fluency in Salesforce, LinkedIn Campaign Manager, and Demandbase. Familiarity with personalization tools (e.g., Userled, Drift, or Qualified) is a significant plus.
• Strong copywriting skills for ads, emails, landing pages, and SDR sequences; ability to translate technical product features into customer-centric value propositions.

Preferred

• Creative thinker, comfortable bringing new ideas
• Creative thinker who can develop "outside-the-box" activations that break through the noise of a crowded B2B market.
• Comfortable using AI tools to accelerate daily workflows, from content ideation and copywriting to data analysis and process automation, to increase team output and campaign impact.

Benefits

• performance-related bonus
• benefits