Responsibilities

• Lead the end-to-end execution of multi-channel ABM and demand generation programs. Translate high-level briefs into cohesive promotional plans – spanning paid media, email, webinars, and other digital channels – ensuring all tactics align with the global marketing roadmap.
• Partner with vertical SMEs and Sales leadership to identify high-value segments. Use intent and engagement data to map buying committee penetration and design personalized middle-funnel activations that accelerate pipeline velocity.
• Serve as a trusted partner to the Sales and SDR teams to ensure marketing activations are hitting the right personas, gather real-time feedback on lead quality, and equip Sales with the ABM activations to accelerate pipeline.
• Act as the strategic bridge between Content, Web, and Creative stakeholders to execute high-impact product launches. Establish operational objectives and manage execution across internal teams and external vendors to ensure flawless go-to-market delivery.
• Rigorously monitor campaign performance, market trends, and customer behavior. Collaborate with Paid Media counterparts to pivot creative and copy in real-time, optimizing for both US-based and international results.
• Develop demand generationinitiatives designed to drive top-of-funnel awareness with key executive personas while simultaneously fueling bottom-of-funnel conversion and expansion.