Responsibilities

• Own the success of sponsor campaign end-to-end: From onboarding to final report, you're their point of contact for success. You understand their ICP, their funnel, and their definition of a qualified lead, and you hold yourself accountable to delivering it.
• Write copy that converts: You'll craft every ad, placement, and sponsor mention that runs in our content. You'll direct the visuals with our designer. You own the output quality, not just the words.
• Go above and beyond. If our brand partner doesn’t have the right lead magnet, we’ll help them get it right. Hell, we’ll even make it for them if they need it.
• Be proactively brilliant: Don't wait to be asked. If a sponsor's offer is weak, tell them and help them fix it. If their landing page is killing conversions, flag it. If a lead gen asset would double their results, build it. You're their strategic partner.
• Drive performance with data: You'll track open rates, clicks, and lead quality for every campaign, and use that data to iterate. If something isn't working, you diagnose it and fix it.
• Own Secret CFO marketing copy: You'll also own the campaigns for any new launches by Secret CFO whether that's new content formats, or other secret projects.
• Manage the pipeline: Up to 5–10 campaigns at once, from single sends to complex multi-touch programmes. You'll keep them all moving, on brief, and ahead of schedule.

Requirements

• The Converter - You have a track record in performance copywriting or direct response. You know the difference between copy that sounds good and copy that works, and you care obsessively about the latter.
• The White Glove Account Manager - You treat brand partner relationships like a premium service. Proactive, communicative, and always one step ahead. Partners feel looked after because you genuinely are looking after them.
• The Data Nerd - Open rates, click rates, qualified leads, you use data to make decisions, not just to report them.
• The Chameleon - You understand voice and brand, and can adapt your style and copy to suit
• The Finance-Literate - You don't need to be a CFO, but you need to understand who you're writing for. Our audience is smart, senior, and immune to fluff.

Benefits

• Fully remote work
• Part of an exciting growing business and tight team