Campaign Coordinator

Birmingham, AL (On-site)

$34K/yr – $41K/yrEntry Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive programmatic campaign execution and client-facing reporting for digital media buying.

  • Own insertion orders, QA, and campaign lifecycle tasks
  • Must-have: strong programmatic media planning/buying experience
  • Standout: cross-functional coordination with Traffic/Ad Ops and client stakeholders

Job Description

Responsibilities

  • Work closely with Campaign Management team to implement campaigns and provide media solutions
  • Create and manage Insertion Orders including reconciling invoices for payment
  • Understand agency’s digital and audience strategy to be able to effectively communicate with agency partners, clients and stakeholders and integrate into media plans
  • Demonstrate diligence, attention to detail and adherence to programmatic and addressable best practices throughout the full programmatic campaign life cycle
  • Maintain and organize campaign-specific materials in team’s shared document repository
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns utilizing Media Ops reporting, email correspondence, and/or Teams communication channels
  • Assist in the development of client-facing campaign performance reports as needed
  • Manage the creation, QA, and delivery of insertion orders based on client requests
  • Assist in monitoring the delivery of campaign assets from Traffic / Ad Ops teams and responsible for providing additional relevant campaign documentation to trading teams in preparation for campaign launch
  • Responsible for campaign QA process to ensure accurate campaign taxonomy, implementation, pacing, and performance

Requirements

  • 4-year degree in advertising, marketing, or relevant field
  • Proven track record of interpersonal skills to work with a variety of people in different internal departments, as well as external vendors and clients across the US
  • Must contribute positively to team culture and thrives in both collaborative and independent work environments
  • Outstanding organizational and communication skills and enjoys working in a fast-paced environment
  • Exceptional experience with digital media planning and buying including programmatic
  • Strong communication skills, verbal and written, and presentation skills
  • Strong analytical and data-driven decision-making skills
  • Great work ethic and detail oriented
  • Client-focused with a strong sense of urgency
  • Working knowledge in Microsoft Office Suite with intermediate to advanced understanding of Excel, or willingness to expand skillset

Preferred

  • 1 year agency and media experience in fast-paced, live, programmatic offerings preferred

Benefits

  • medical coverage, dental, vision, disability, 401k, and paid time off
Martin Retail Group logo

Martin Retail Group

Martin Retail Group has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with eight regional offices, we are one of the nation’s largest automotive retail advertising and media spot buying agencies in the country. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.

Founded in 1977
Birmingham, Alabama, USA
370 employees (197 in marketing)

Traffic Signals

Monthly Visitors
528
Traffic Source Mix
Search
64.5%
Direct
18.2%
Referral
4.8%
Social
11.5%
Paid
1%

Headcount Trend

Current headcount: ~370

Marketing Team

Marketing Team Size
180 (49% of company)
Median Career Experience
16.5 years
Median Tenure
11.6 years
Marketing Roles Posted (Last 30 Days)
3