Own the analytics and measurement strategy for campaigns, turning data-driven insights into actionable recommendations that guide optimization and cross-functional decisions.

• Partner with cross-functional teams to define KPIs, measurement frameworks, and success criteria aligned to campaign objectives
• Ensure measurement integrity by validating data accuracy, identifying gaps or limitations, and supporting reliable performance interpretation
• Lead analysis of performance trends, contextualizing results within campaign goals, constraints, and external factors
• Translate data into insights and actionable recommendations
• Synthesize performance trends and findings into clear narratives that inform stakeholder decisions and campaign optimization
• Apply judgment to interpret ambiguous or incomplete data, integrating multiple inputs to guide recommendations
• Conduct targeted analyses to support key campaign milestones, prioritizing business impact and decision relevance
• Oversee measurement implementation of digital products, including campaign websites and web apps, to ensure accurate tagging and data capture
• Leverage AI-enabled tools and automation to improve efficiency, while retaining accountability for analytical rigor and outputs
• Own evaluation and interpretation performance data across channels for a defined set of campaigns within the broader portfolio

Requirements

• 3+ years of experience in marketing, media, or digital analytics
• Strong ability to translate data into strategic recommendations and business implications
• Demonstrated experience with media and digital performance metrics and applying judgment in complex or ambiguous analytical scenarios
• Detail-oriented and commitment to data quality, accuracy, and measurement integrity
• Technical skills include:
• Strong working proficiency in GA4, including acquisition, engagement, and conversion analysis
• Excel and PowerPoint expertise
• Experience with databases and BI tools (Tableau, Looker Studio)
• Familiarity with Google Tag Manager preferred but not required
• Strong communication skills with the ability to influence stakeholders through insights

Benefits

• Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; “Health” days.
• Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
• Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
• Professional and skill-based development opportunities; Tuition Reimbursement.