Responsibilities

• Campaign Performance Analysis
• Review performance data across active campaigns including messages, pre-landers, and offers
• Analyze key KPIs such as CTR, CVR, RPS, and opt-out rates
• Identify trends, performance drivers, and underperforming areas
• Map marketing flows from message to conversion
• A/B Testing & Optimization
• Develop data-driven test hypotheses based on performance trends
• Draft challenger messaging, pre-lander structures, and creative variations
• Define test structure including success metrics and evaluation criteria
• Support execution of A/B tests on live campaigns
• Operations & Campaign Monitoring
• Monitor campaign performance through vendor dashboards
• Conduct routine performance checks and flag anomalies
• Support data pulls and reporting for the Business Development team
• Identify operational patterns and opportunities for improvement
• Competitive & Vendor Research
• Research vendors, partners, and competitors within the SMS marketing ecosystem
• Analyze messaging strategies, offer structures, and market positioning
• Build structured reports summarizing findings
• Support partner evaluation and business development initiatives Capstone Project
• Build a complete marketing flow (message → pre-lander → offer)
• Launch and test the flow against a control campaign
• Analyze performance results across key KPIs
• Present findings and strategic recommendations to leadership
• Final Deliverables
• Campaign Performance Analysis Report
• A/B Test Proposal & Test Brief
• Competitive & Vendor Research Report
• Capstone Marketing Flow Build
• Final Executive Presentation

Requirements

• This internship is designed for high-performing undergraduate students pursuing degrees in:
• - Business
• - Marketing
• - Economics
• - Data Analytics
• - Communications
• - Or related fields
• Strong analytical and problem-solving skills
• Interest in marketing, business operations, or performance strategy
• Ability to interpret data and identify meaningful insights
• Strong written communication and organizational skills
• Comfort working in a fast-paced, team-oriented environment
• Self-motivated and able to work independently
• Detail-oriented with strong follow-through
• Proactive in communication and problem-solving