Business Lead- LEGO Brand Retail

Boston, MA (Hybrid)

$108K/yr – $162K/yrManagerFull time

Posted 10 days ago

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Job Summary

Lead end-to-end digital campaigns by coordinating with the LEGO Agency, project leads and production partners to ensure timely delivery and strong engagement.

Job Description

Responsibilities

  • Lead and manage digital campaign creative strategy and execution, working alongside Our LEGO Agency design team, project leads and production partners
  • Connect communication across projects—ensuring timely delivery, creative integrity, and strong engagement
  • Support the LEGO Retail Marketing team ensuring commercial success
  • Track campaign timelines, monitor scope of tasks, deliverables, planned budgets, and dependencies
  • Identify and manage risks and effective communication around this
  • Drive strong relationship management and demonstrate agility to creatively problem solve
  • Excel in delivering high-quality work combined with a deep interest in digital marketing/advertising
  • Provide detailed handover of multiple projects to enable production teams to achieve successful completion

Requirements

  • Extensive account management experience with a focus on digital executions and/or integrated omnichannel campaigns
  • A background in creative, brand or shopper marketing, ideally within commerce, or retail
  • Strong campaign leadership experience – you’ve worked across sophisticated creative processes and know how to bring the right people together at the right moments
  • Brilliant communication and storytelling skills—you bring clarity, energy and a point of view
  • Ability to work independently, navigate ambiguity and build new structures
  • Great organizational skills and the ability to manage multiple projects in a fast-paced international environment
  • Positive approach with focus on opportunities, see challenges in a positive light
the LEGO Group logo

the LEGO Group

4.0 Glassdoor

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Founded in 1980
Billund, Region of Southern Denmark, DNK
20K employees (2,826 in marketing)
76% recommend to a friend

Traffic Signals

Monthly Visitors
60.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
44.9%
Direct
48.6%
Referral
3.4%
Social
1.5%
Paid
1.4%

Headcount Trend

Current headcount: ~21.1K

Marketing Team

Marketing Team Size
1,795 (9% of company)
Median Career Experience
11 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
5

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