Responsibilities

• Develop and execute a regional business development plan aligned with BayMark and business line strategic growth goals; Identify market opportunities, service gaps, and emerging referral trends to support strategic expansion and improved access to care; Support new program launches and service expansions by developing targeted outreach and referral activation strategies; Monitor program capacity and align outreach efforts with operational readiness and admissions availability; Track and analyze referral sources, conversion trends, and outreach effectiveness to continuously refine growth strategies.
• Drive measurable patient growth through referral development, outreach, and relationship management; Expand referral network: Secure at least 5 new MOU/QSOA partnerships per program and ensure consistent follow-up with active partners; Account management: Develop and maintain a minimum of 100 active referral and partner contacts per assigned site, ensuring consistent engagement and ongoing follow-up to support sustained patient access and program growth; Maintain an 85% or higher partner satisfaction score.
• Lead monthly outreach efforts to engage and reactivate past patients who have been discharged or dropped out of care; Collaborate with internal teams to coordinate follow-up calls, share updated program information, and remove barriers to re-entry; Work with TCD, Regional Operator, and Contact Centers to identify and reduce barriers to admission, re-entry, and access to care.
• Develop and maintain strong relationships with hospitals, healthcare providers, social service organizations, homeless outreach teams, crisis stabilization units, courts (including Assisted Outpatient Treatment – AOT programs), child welfare agencies, and faith-based and recovery organizations; Represent BayMark and associated brands at community and professional events and conferences; Host and participate in educational sessions, outreach events, and provider meetings to increase awareness of services.
• Collaborate closely with internal Contact Center leadership to ensure streamlined referral and admission workflows; Lead and participate in team calls and meetings, sharing outreach insights and recommendations; Collaborate with Marketing on print materials, advertising strategies, website updates, SEO initiatives, and social media visibility.
• Deliver accurate and timely weekly and quarterly reports on BD performance, reactivation outcomes, key partnerships, and regional growth; Maintain up-to-date tracking of outreach activity, referral sources, admissions generated, and partner engagement within CRM tools; Monitor and report referral-to-admission conversion rates and identify improvement opportunities; Collaborate with Admissions, Operations, and Leadership to implement corrective actions when targets are not met; Present updates during performance review meetings on regional growth and referral trends.
• Travel within assigned territory up to 75%; overnight travel may be required.
• Perform other duties as assigned.

Requirements

• • Bachelor’s degree preferred.
• • 2–3 years of successful sales or business development experience (healthcare preferred).
• • Strong communication, follow-up, and relationship management skills.
• • Proven ability to achieve measurable growth goals.
• • Experience in patient engagement, reactivation, or retention preferred.
• • Understanding of Substance Use Disorder, Medication Assisted Treatment, and Mental Health Services preferred.
• • Professional representation of BayMark Health Services.
• • Understanding of HIPAA and healthcare marketing compliance requirements.
• • Demonstrates understanding and compliance with federal and state laws including: Federal Anti-Kickback Statute (42 U.S.C. § 1320a–7b); Eliminating Kickbacks in Recovery Act (18 U.S.C. § 220); False Claims Act (31 U.S.C. §§ 3729–3733); Civil Monetary Penalties Law (42 U.S.C. § 1320a–7a); HIPAA marketing provisions (45 C.F.R. § 164.501); Valid driver’s license with acceptable driving record.; Ongoing MVR verification per policy F&A-115.; Satisfactory references.; Satisfactory criminal background check.; Satisfactory drug screen.

Preferred

• Bachelor’s degree preferred.
• Experience in patient engagement, reactivation, or retention preferred.
• Understanding of Substance Use Disorder, Medication Assisted Treatment, and Mental Health Services preferred.

Benefits

• Competitive salary
• Comprehensive benefits package including medical, dental, vision and 401(K)
• Generous paid time off accrual
• Excellent growth and development opportunities
• Satisfying and rewarding work striving to overcome the opioid epidemic