Business Development Representative (Digital Marketing)

Atlanta, GA (On-site)

$43K/yr – $62K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive outbound prospecting to generate discovery meetings and a healthcare-focused sales pipeline for RRD’s Marketing line of business.

  • Own lead generation and discovery meetings start-to-finish
  • Must-have: 2+ years in sales/telemarketing with cold calling and Salesforce
  • Standout: Multichannel outreach and pipeline development for healthcare accounts

Job Description

Responsibilities

  • Leverage proven prospecting techniques to initiate contact with clients for marketing. This role will be aligned with our Marketing line of business and background in Marketing is preferred.
  • Generate interest in a discovery meeting with an established RRD Sales Executive.
  • Identify multiple contact points within a supplied list of targets and position the value proposition of our products and services to entice the prospect to learn more about RRD through a discovery meeting.
  • Conduct online research to better understand the prospect and contact points business objectives to better position RRD services.
  • Generate a high-value sales pipeline through both strategic and targeted prospecting for Healthcare accounts.
  • Collaborate with the sales team to develop a list of target prospects
  • Develop and run a pipeline of prospects and provide top-class customer experience
  • Effectively & smoothly transition a lead to an account executive following the first discovery meeting
  • Actively utilize Salesforce for all activities related to Lead Generation
  • Meet with Sales Leaders to evaluate strategy

Requirements

  • Bachelors Degree in Business, Communication, or related field.
  • At least 2 years of experience in sales and telemarketing with an emphasis on cold calling.
  • Ideal candidate would have Business Development experience in Digital Marketing.
  • Demonstrated ability to actively manage multiple tasks in an efficient manner
  • Must be goal-oriented, persuasive, self-motivated, and an independent worker
  • Experience with cold calling techniques and the use of Salesforce CRM technology to organize, track, and document activity.
  • Candidates must be comfortable using multiple techniques and channels for reaching their contact points including but not limited to email, phone, social media, mail, etc.
  • Ability to position different RRDs services to the different contact points within the same prospect account
  • Strong time management and organizational skills
  • Demonstrated ability to work independently
  • Exceptional written and verbal communication skills
  • Results Driven
  • Persistence
  • Persuasive
  • Prospecting Skills
  • Excellent Telephone Sales
  • Understand how to solve business needs
  • Demonstrated ability to close new business
  • Objection Handling
  • Resiliency and ability to handle rejections

Preferred

  • Background in Marketing is preferred

Benefits

  • medical, dental, and vision coverage
  • paid time off
  • disability insurance
  • 401(k) with company match
  • life insurance and other voluntary supplemental insurance coverages
  • parental leave
  • adoption assistance
  • tuition assistance
  • employer/partner discounts

Compensation

  • $43,000 to $62,000 per year
  • the total compensation package may also include participation in a bonus, commission or incentive program
RR Donnelley logo

RR Donnelley

2.9 Glassdoor

RRD offers the industry’s most trusted portfolio of marketing, packaging, print, and supply chain solutions. When you work with us, you work with a team who empowers operations, engineering, marketing, and procurement professionals to make a measurable impact.

Chicago, Illinois, US
41K employees (4,671 in marketing)
62% recommend to a friend

Traffic Signals

Monthly Visitors
406K
Monthly Google Ads Budget
$16.7K
Traffic Source Mix
Search
12.7%
Direct
57.1%
Referral
29.4%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~40.7K

Marketing Team

Marketing Team Size
1,598 (4% of company)
Median Career Experience
18 years
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$645M
Last Raise
$360M
Debt Financing, 1 years ago

Funding History

  • Nov 2024
    Debt Financing • $360M
  • Jul 2023
    Debt Financing • $285M

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