Business Development Manager - Sports Marketing

Los Angeles, CA (Hybrid)

$100K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and shape the global sports BD motion by selling multi-service campaigns, coordinating cross-functional teams, and staying ahead of fan-centric trends to win Tier-1 contracts.

  • Revenue & Pipeline: Manage end-to-end deals from outreach through RFPs with a focus on major leagues, federations, athletes, and streaming platforms.
  • Integrated Solutions: Coordinate Creative, Social, PR, and Strategy services with internal partners to craft bespoke campaigns for global sports brands.
  • Market Insight: Track digital sports marketing trends to position the agency as a must-have partner for sports-driven content and monetization.

Job Description

  • Revenue Generation: Drive new business growth by identifying and securing multi-service creative and marketing contracts within the Sports sector.
  • Strategic Prospecting: Build and maintain a robust pipeline of Tier-1 clients, focusing on marketing and digital / social directors within major sports leagues (e.g., NFL, NBA, MLB, MLS), international federations, athletes and sports-centric streaming platforms.
  • Solution Selling: Articulate the full suite of "Engage" services—including Creative Production (hype reels, broadcast graphics, digital content), Social & Influencer Marketing, PR & Outreach, and Strategy & Insight.
  • Pitch Leadership: Lead the end-to-end sales process, from initial outreach and chemistry meetings to complex RFP responses and final contract negotiations.
  • Integrated Collaboration: Work closely with our internal network of specialized service providers to craft bespoke, integrated solutions for global sports brands and organizations.
  • Market Intelligence: Stay ahead of industry trends in digital sports marketing, fan monetization, and athlete-led content to position Keywords as an innovative, essential partner.
  • CRM Management: Maintain meticulous records of sales activity and forecasting within Salesforce to ensure transparency across the global BD team.
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Keywords Studios

3.7 Glassdoor

🎮🎬 We help make video games, films, and fan favourites you’ve probably played, watched, or heard.We work behind the scenes with game developers, publishers, and entertainment companies to bring their ideas to life and keep them running smoothly. From game development and art production to audio services, localization, game testing, community support, and marketing, we’re the partner you call when you need extra hands (or brains).We are 13,000 people worldwide. Tech-savvy, AI-aware, and deeply invested in R&D. We’re adaptable, collaborative, and used to plugging into diverse teams and pipelines. Many of us grew up with games, animation, and film. We’re fans first, and that shows in how we work: with care, respect, accessibility, and safety in mind.Whether it’s building innovative experiences, meeting tight deadlines, or preserving creative vision across every language and culture, our services and proprietary tools integrate seamlessly with your team at any stage of the product life cycle.We don’t always make the headlines, but we help others get there. Among our clients: Tencent Games, Microsoft, Ubisoft, Supercell, Bandai Namco, Netflix, Amazon... #ImagineMore

Founded in 1998
Dublin, County Dublin, IRL
12K employees (2,745 in marketing)
70% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
192K
Traffic Source Mix
Search
36.5%
Direct
51.5%
Referral
7.8%
Social
2.8%
Paid
1%

Headcount Trend

Current headcount: ~11.6K

Marketing Team

Marketing Team Size
798 (7% of company)

Funding

Total Funding
$487.9M
Last Raise
$400M
Post IPO Equity, 2 years ago

Funding History

  • Jul 2024
    Post IPO Equity
  • Jul 2023
    Post IPO Debt • $400M
  • Jun 2018
    Post IPO Debt • $87.9M

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