Business Data Scientist, Marketing

Mountain View, CA (On-site)

$138K/yr – $198K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own advanced analytics for media planning with a focus on experimentation, measurement and modeling to drive performance insights.

  • Growth Infrastructure: build evaluation frameworks for large-scale models and new metrics while resolving ambiguous problems with statistical methods.
  • Measurement & Optimization: run experiments and causal inference to identify predictors and drivers of media impact.
  • Analytics Delivery: translate data into actionable guidance for cross-functional partners to steer media planning and optimization.

Job Description

Own and evolve advanced analytics for media planning through experimentation, measurement, and modeling.

  • Growth Infrastructure: develop evaluation frameworks for large-scale models and new metrics while framing ambiguous problems with statistical methods.
  • Measurement & Optimization: drive experimentation and causal inference to identify predictors and critical drivers of media performance.
  • Analytics Delivery: translate data into actionable guidance for cross-functional partners to steer media planning and optimization.
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Founded in 1970
ZWE
29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37