Business Data Analyst - Product Marketing

Santa Clara County, CA (On-site)

$145K/yr – $155K/yrMid Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own the PMM data foundation and reporting ecosystem, delivering scalable dashboards and trusted data through end-to-end integration of Sales, Marketing, Finance, and Product telemetry. Own KPI tracking setup and governance, partnering with IT, RevOps, and Data Engineering to improve data hygiene and accessibility across the PMM org.

Build and maintain a source of truth for Product Marketing performance.
Lead cross-functional data integration across Sales, Marketing, Finance, ERP, and product telemetry.

Job Description

Responsibilities

Build and Maintain Reporting Infrastructure: Establish the technical "source of truth" for Product Marketing performance. Build, automate, and maintain scalable, standardized reporting models and dashboards that track the end-to-end lifecycle of our product portfolio.
Cross-Functional Data Integration: Synthesize complex data from three primary organizational pillars to create a holistic view of product and market performance:
Sales & Marketing Data: Integrate web analytics, digital campaign performance, and Salesforce (CRM) pipeline metrics to understand top-of-funnel engagement, lead velocity, and marketing ROI.
Finance & ERP Data: Connect marketing efforts to actual bookings, contract data, and revenue metrics housed within our ERP systems.
Product Telemetry & Usage Data: Incorporate product adoption, utilization, and telemetry data to understand how customers are actively engaging with our solutions post-sale.
Implement KPI Tracking: Partner with the Marketing Analytics Manager to technically implement and automate the tracking of Key Performance Indicators (KPIs) within BI dashboards.
Process Optimization and Governance: Identify gaps in current data collection and reporting processes. Work cross-functionally with IT, RevOps, and Data Engineering teams to improve data hygiene, pipeline automation, and accessibility for the PMM org. Ensure data integrity and accuracy in all reporting.

Requirements

Experience: 5+ years of experience in Business Intelligence, Marketing Analytics, Revenue Operations, or a similar analytical role (preferably within the B2B Tech/Enterprise Software space).
Technical Proficiency: Deep expertise with BI and data visualization platforms (e.g., Tableau, Power BI, Looker).
Strong SQL skills for data extraction and manipulation.
Domain Knowledge: Hands-on experience working with CRM systems (Salesforce), Marketing Automation platforms (Marketo, Eloqua), and web analytics tools (Google Analytics, Adobe Analytics).
Familiarity with ERP data structures and financial contract reporting.
Experience analyzing product telemetry and user-behavior data.
Strategic Thinker: Ability to understand the broader go-to-market strategy and translate high-level business questions into technical data requirements.
Communication Skills: Excellent verbal and written communication skills, with a proven ability to explain complex technical concepts to non-technical stakeholders.
Education: Typically requires a minimum of 5 years of related experience in addition to a Bachelor's in a technical field of engineering, data sciences or business.
Equivalent combination of additional experience can be considered in place of degree listed.