Responsibilities

• GCI's Business Analyst will serve as a partner to leadership and business stakeholders by analyzing and synthesizing business needs, industry trends, processes, and systems to identify opportunities for improvement. Offer data-driven insights into actionable recommendations to improve efficiency, effectiveness, and support business strategy, growth, and decision-making.
• Generate and synthesize market and offer insights into actionable recommendations for leadership and Marketing & Acquisition teams to inform acquisition strategy, offer design, and execution priorities.
• Own market segmentation, sizing, and competitive benchmarks.
• Conduct competitive white space analysis.
• Track asset and accessory reporting.
• Deliver product and promotion performance reporting.
• Proactively surface market risks and opportunities.
• Synthesize and interpret market intelligence into strategic recommendations.
• Understanding of acquisition strategy, offer design, pricing, and go to market levers.
• Understanding of competitive landscapes, white space opportunities, and demand signals.