Bundle Growth Senior Manager

New York City, NY (On-site)

$121K/yr – $162K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the bundle and add-on marketing across ESPN DTC, aligning with subscriber strategy and NFL-related offerings to drive acquisition and retention.

Bundle strategy ownership: integrate sports properties, premium add-ons, and partner offerings into the subscriber value proposition across acquisition, engagement, retention, and win-back.
Cross functional partnership: collaborate with NFL, ESPN media, and other internal teams to shape messaging and channel plans for on and off ESPN platforms.
Strategic enablement: build scalable frameworks and campaigns that translate bundle opportunities into measurable impact on growth and lifecycle metrics.

Job Description

Lead the marketing strategies of bundle and add-on positioning across ESPN DTC products and customer experiences
Define how key bundle components — including sports properties, premium add-ons, and partner offerings — are integrated into the overall subscriber value proposition
Build scalable frameworks for how bundles and add-ons are marketed across acquisition, engagement, retention, and win back efforts
Ensure bundle strategy is informed by subscriber strategy, business priorities, and evolving consumer value drivers
Develop the marketing strategy for how bundles and add-ons are communicated across channels and touchpoints
Partners closely with Media on the media/audience prioritization strategy for on and off ESPN platform
Serve as a strategic partner for the integration of NFL-related offerings into the broader bundle ecosystem
Work closely with NFL marketing team and related internal stakeholders to define how NFL Network / NFL+ Premium should show up within bundle strategy, customer messaging
Ensure individual sports integrations support both immediate campaign opportunities and longer-term acquisition and retention strategies

Minimum 6 years of experience in marketing, specifically subscription marketing, marketing strategy, or related disciplines
Minimum 2 years of experience in DTC marketing
Experience leading cross-functional strategic initiatives that span multiple channels, stakeholders, and business priorities
Strong understanding of subscription businesses, DTC models, lifecycle marketing, and customer journeys
Experience developing messaging, positioning, and go-to-market strategy for complex consumer offerings
Proven ability to influence senior stakeholders and drive alignment across teams without direct reporting authority
Strong strategic thinking paired with executional orientation and attention to detail
Bachelor’s degree or equivalent in Marketing, Digital Media, or a related field

Experience in media, streaming, sports, entertainment, or subscription-based consumer businesses
Familiarity with bundle strategy, add-on packaging, or multi-product subscriber experiences
Experience partnering with creative, CRM, and media teams to drive full-funnel performance
Experience working with sports properties, content partners, or highly matrixed organizations

ESPN

ESPN is the leading multiplatform sports entertainment brand that features seven U.S. television networks, the leading sports app, direct-to-consumer ESPN+, leading social and digital platforms, ESPN.com, ESPN Audio, endeavors on every continent around the world, and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst. Based in Bristol, Conn., ESPN has approximately 3,800 employees (4,600 worldwide).

Founded in 1979

Bristol, Connecticut, USA

11K employees (5,821 in marketing)

espncareers.com