Responsibilities

• You will be the primary engine behind our deployment in Braze, building the campaigns, refining the audience targeting, and ensuring every message is sent flawlessly.
• You will be the guardian of our send quality, making sure that when an investor opens an email from The Motley Fool, the experience is seamless and accurate.
• Whether you are setting up a complex A/B test or troubleshooting Liquid logic for a personalized send, your focus will be on maintaining a high standard of excellence.
• You will work independently to meet tight deadlines, particularly during core hours when market events move fast.
• Input provided email copy into Braze and schedule sends to the appropriate audience segments.
• Build and manage multi-channel campaigns, including SMS, Content Cards, and In-App Messages within the Braze platform.
• Set up and execute A/B tests based on provided designs, delivering performance reports within 24 hours of completion.
• Maintain an exceptional, error-free messaging send rate of 95% or above on a monthly basis.
• Adjust and refine audience targeting within Braze to ensure the right members receive the right updates.
• Edit messaging content for technical accuracy, clarity, and formatting within the CMS and Braze.
• Provide feedback to the team to help optimize deployment workflows and improve message delivery.

Requirements

• contract Braze Messaging Specialist to work with us on a part-time, contract basis 20 hours per week.
• This is a fully remote role, but candidates must reside in the United States for consideration.
• The majority of the work will take place on weekdays between 10 am and 3 pm Eastern Standard Time.
• Hands-on proficiency with Braze, including deep experience with campaign setup, segmentation, and scheduling.
• Experience managing multi-channel messaging flows (Email, SMS, Content Cards, etc.).
• A working knowledge of HTML and Liquid logic—or a demonstrated ability to learn these technical skills quickly.
• Exceptional attention to detail; you are someone who double-checks everything to ensure accuracy.
• Strong research and troubleshooting skills to resolve deployment issues independently.
• The ability to work under deadlines and manage shifting priorities as market conditions change.
• Availability and responsiveness during core hours (Monday through Friday, 10:00 AM – 3:00 PM Eastern Time).
• A solid understanding of—or interest in—financial concepts and the principles of Foolish investing.