Brand Strategy and Marketing Manager at Cummins | Indiana, PA | $106K/yr – $158K/yr

Cummins

Brand Strategy and Marketing Manager

Indiana, PA (Hybrid)

$106K/yr – $158K/yrMid LevelFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-channel campaigns to raise brand visibility while shaping brand messaging and cross‑functional execution with sales, product, and creative teams; prioritize data-driven optimization, events, and digital innovations.

Campaigns across digital, social, email and traditional channels to drive reach and engagement.
Brand messaging and content that align with growth opportunities and audience needs.
Cross‑functional collaboration with sales, product, and creative to ensure high impact execution and unified experiences.

Job Description

Responsibilities

Drive effective, multi‑channel marketing campaigns that increase visibility and engagement across digital, social, email, and traditional platforms.
Craft compelling, brand-aligned messaging and content that resonates with target audiences and supports strategic growth opportunities.
Strengthen collaboration with sales, product, and creative teams to ensure unified, high impact execution of marketing initiatives.
Protect and elevate Cummins’ brand identity by ensuring consistency and quality across all marketing materials and touchpoints.
Deliver memorable virtual and in-person events that deepen audience connection to the Cummins brand and enhance overall experience.
Use data-driven insights to monitor campaign performance and optimize strategies for greater reach, efficiency, and ROI.
Manage budgets, resources, and risks effectively to ensure marketing operations run efficiently and remain financially sound.
Lead digital marketing innovation by championing new tools, trends, and strategies that strengthen Cummins’ digital presence and performance.