Responsibilities

• Drive effective, multi‑channel marketing campaigns that increase visibility and engagement across digital, social, email, and traditional platforms.
• Craft compelling, brand-aligned messaging and content that resonates with target audiences and supports strategic growth opportunities.
• Strengthen collaboration with sales, product, and creative teams to ensure unified, high impact execution of marketing initiatives.
• Protect and elevate Cummins’ brand identity by ensuring consistency and quality across all marketing materials and touchpoints.
• Deliver memorable virtual and in-person events that deepen audience connection to the Cummins brand and enhance overall experience.
• Use data-driven insights to monitor campaign performance and optimize strategies for greater reach, efficiency, and ROI.
• Manage budgets, resources, and risks effectively to ensure marketing operations run efficiently and remain financially sound.
• Lead digital marketing innovation by championing new tools, trends, and strategies that strengthen Cummins’ digital presence and performance.