Brand Strategy Manager

New York City, NY (Unknown)

$80K/yr – $90K/yrSenior Level4+ years expFull time

Posted 2 days ago

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Job Summary

Own the strategic narrative for Health & Wellness and Pharma, shaping category frameworks, pitches, and insights across cross-functional teams.

  • Lead category storytelling and client-ready pitches
  • Align cross-functional partners to execute high-impact concepts

Job Description

Responsibilities

  • Act as the strategic expert for the Health & Wellness and Pharma verticals, creating category-specific pitch frameworks, positioning, and proactive concepts tailored to regulatory, compliance, and consumer dynamics in these sectors
  • Drive the development, creative ideation, and strategic alignment of best-in-class marketing solutions for client RFPs and proactive pitch opportunities
  • Identify category white spaces and consumer insights to help client partners navigate shifting wellness trends and OTC/Pharma regulations
  • Join client presentations alongside theSkimm and Everyday Health Group Sales teams, articulating the value of theSkimm’s audience, editorial voice and creative strategy to key decision-makers
  • Partner with Creative, Sales, Media Planning, and Design to ensure proposed concepts are both high-impact and operationally executable
  • Develop Sales Enablement tools such as category wrap-ups, case studies, and proactive pitch decks that equip Sales teams across theSkimm and Everyday Health Group to open doors with target partners in your relevant verticals
  • Lead cross-functional brainstorms to generate fresh, actionable storytelling formats for client briefs

Requirements

  • 4-6 years of experience in a fast-paced media, agency, or sales marketing role
  • Expert proficiency with presentation platforms such as Pitch, Keynote, or Google Slides
  • Mastery of audience tools (e.g., comScore) and the ability to consistently connect data to strategic storytelling
  • Strategic, innovative, and creative thinker who is recognized as a leader and can challenge existing methods constructively
  • Excellent written & verbal communication skills with the ability to set positioning in high-stakes meetings with senior stakeholders
  • Ability to anticipate obstacles and proactively align cross-functional partners around solutions
  • Highly motivated self-starter that is extremely detail-oriented and drives innovation in formats and storytelling

Preferred

  • Keen understanding of the nuances of branded content
  • Experience navigating complex Pharma / Health compliance/MLR review considerations without sacrificing creative output
  • Knowledge of theSkimm brand and our products
  • Data-minded to synthesize complex insights into actionable narratives that prove value to partners
  • Eye for design with the ability to create succinct, effective presentations
  • Demonstrated experience or deep interest in Health & Wellness and Pharma categories (including understanding how to navigate regulated advertising spaces like Pharma/OTC).

Benefits

  • Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
Everyday Health Group logo

Everyday Health Group

4.4 Glassdoor

The Everyday Health Group is a leading Pharma Commercialization, Digital Health & Wellness, and Provider Solutions Company for Life Sciences, Hospitals and Health Systems, Health Care Providers (HCPs), and health-seeking Consumers. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data and analytics. We empower healthcare providers and consumers with trusted content and services delivered through the Everyday Health Group's world-class brands. Everyday Health Group is a division of Ziff Davis Inc. (NASDAQ: ZD), and is headquartered in New York City.

Founded in 2002
New York, New York, USA
1.5K employees (424 in marketing)
77% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
8.6K
Traffic Source Mix
Search
38.2%
Direct
42.8%
Referral
7.5%
Social
10.2%
Paid
1.2%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
378 (25% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$92.7M
Last Raise
$5M
Secondary Market, 12 years ago

Funding History

  • Oct 2013
    Secondary Market
  • May 2011
    Series G • $5M
  • Nov 2010
    Series G • $20M

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