Brand Strategist

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own and steer brand strategy and creative campaigns across channels while coordinating with creative, media, and production teams to deliver high-quality work.

  • Develop brand strategy and campaign recommendations
  • Draft planning materials and briefs
  • Report on campaign performance and optimization with the media team

Job Description

Responsibilities

  • Work collaboratively with creative, media, and production teams developing brand strategy and creative campaign recommendations for clients
  • Draft planning materials that ensure high-quality, strategically sound creative deliverables, including project proposals, strategy briefs, and creative briefs
  • Inform strategy and partner with creative and production teams to execute comprehensive creative campaign assets, including TV/video, digital, social, or radio ads; websites; and event activations
  • Work in collaboration with media/ads management team to report on campaign performance and optimization recommendations for clients
  • Follow clients' businesses and industries to maintain a current knowledge base and keep the team apprised of new and ongoing developments

Requirements

  • Previous full-time or internship experience in a multi-client agency focused on brand management, creative strategy, or a similar role
  • Past experience utilizing Excel or Google Sheets to track campaigns or creative projects
  • Excellent verbal and written communication skills
  • Experience in storytelling and creative conceptualization
  • A demonstrated ability to prioritize multiple, competing priorities
  • Strong analytical skills
  • The ability to take initiative; motivated and self-starting
  • Strong attention to detail
  • An understanding of project management best practices, such as project management software or project management paradigms
  • Experience speaking to complex stakeholder audiences like policymakers, investors, or media

Preferred

  • Experience with creating graphics and data visualizations
  • Experience with data management
  • Demonstrated project management experience working with creatives or production agencies
  • Experience working on creative projects in complex, or highly regulated, industries like Technology, Financial Services, Energy, Healthcare, etc.

Benefits

  • Healthcare Coverage: Excellent medical, vision, and dental insurance through Cigna and UNUM, with the company covering the majority of individual employee premiums and 50% of dependent premiums
  • Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savings
  • Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance
  • Paid Parental Leave: 12 weeks of paid parental leave for birthing and non-birthing parents
  • Flexible Paid Time Off: Flexible Paid Time Off (PTO) policy and a generous holiday schedule
  • A monthly cell phone stipend
  • Optional employee-paid pet insurance coverage through Nationwide
  • Frequent firm-wide social events and team-building activities
  • Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues
  • Wellness benefits including a gym membership discount program, mental health resources, and access to virtual health consultations
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Penta Group

2.8 Glassdoor

Penta is the world's first comprehensive stakeholder solutions firm, with offices in Washington, D.C., New York, San Francisco, Vail, London, Brussels, Dublin, Frankfurt, Paris, Hong Kong, and Singapore. We combine proprietary AI and advanced research products with deep business, policy, and communications expertise to better define, predict, and manage stakeholder challenges.

Founded in 2022
Washington, District of Columbia, USA
492 employees (64 in marketing)
45% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
15.9K
Traffic Source Mix
Search
37.4%
Direct
40.6%
Referral
8.6%
Social
11.7%
Paid
1.4%

Headcount Trend

Current headcount: ~491

Marketing Team

Marketing Team Size
46 (9% of company)
Median Career Experience
7.5 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

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