Responsibilities

• Develop global B2B brand strategy including naming, brand architecture, brand identity and brand governance
• Develop nomenclature systems for our products and recommendations on how to streamline our naming
• Develop POVs on how to brand our products, programs and events
• Lead brand strategy workshops including brand positioning
• Collaborate with Corporate Marketing and regional B2B Marketing, Creative teams/agencies, Sales and Product leaders globally to ensure our brand strategy is brought to life in compelling ways and is embraced by teams around the company
• Conduct audits and analysis to inform business and brand decision making
• Identify and scale best practices for brand marketing across Global Business Marketing
• Work to define and maintain B2B brand standards, brand training, brand reviews, and governance
• Create measurable plans and activities to ensure success and ongoing optimization of activities
• Craft executive level decks to be presented to Consumer and Global Business Marketing VPs

Requirements

• 10+ years of brand strategy experience
• Experience in naming and developing naming systems
• Experience in brand architecture
• Experience in building brand systems
• Experience in brand governance and brand reviews
• Experience in brand positioning and developing messaging for brands
• Experience working with both B2B and consumer brands
• Ability to work with senior management on all levels from the VPs to administrative support
• Experience as a cross-functional influencer and partner
• Experience translating insights, ideas, and data into customer value

Preferred

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience partnering with creative teams to translate strategic frameworks into campaign concepts and consumer-facing communications
• Experience developing brand strategy for technology platforms, augmented reality, virtual reality, or social media products
• Experience working across global markets and adapting brand strategy for diverse cultural contexts
• Background in management consulting, consumer insights, or brand planning within a matrixed global organization
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)