Brand Strategist

New York, USA (Remote)

$90/hr – $135/hrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own brand strategy from discovery to positioning for early stage products, building scalable frameworks and AI-assisted research to guide design, copy, and GTM decisions.

Brand Positioning & Messaging: define category, differentiation, and audience truth; craft value props and audience-specific messaging layers.
Strategic Frameworks: create reusable frameworks and systems that guide design, copy, product, and go-to-market work.
AI-Enhanced Research: accelerate synthesis and first-draft frameworks with AI while shaping your own point of view.

Job Description

Lead brand strategy from discovery through positioning for your projects
Define what companies stand for: their category, differentiation, and audience truth
Build messaging architecture: positioning statements, value props, brand pillars, and audience-specific messaging layers
Design frameworks and strategic systems that guide design, copy, product, and go-to-market decisions
Create outputs that work at scale: positioning decks, brand architecture documents, and frameworks that feed into LLMs, agents, and internal repositories
Use AI tools to accelerate research synthesis and first-draft frameworks, while developing your own point of view on the work
Collaborate with designers to translate strategy into visual direction
Work with copywriters to ensure written outputs reflect strategic intent
Present strategy clearly and defend positions with founders and stakeholders

3–5 years of experience in brand strategy or related roles
Proven ability to lead positioning and develop messaging architecture for early-stage companies
Strong research and synthesis skills: you can find the signal in a lot of noise
Ability to build frameworks that designers, writers, and founders can actually use
Active use of AI tools (e.g. Claude, ChatGPT, Gemini) to accelerate research and synthesis, while developing your own point of view
Collaborative by nature, and clear when presenting a point of view

Active use of AI tools (e.g. Claude, ChatGPT, Gemini) to accelerate research and synthesis, while developing your own point of view
Collaborative by nature, and clear when presenting a point of view
3–5 years of experience in brand strategy or related roles

Quarterly profit share tied to studio performance
Equity participation for long-term team members
Medical, dental, and vision insurance (50% employer-covered)
15 days PTO (Year 1, increases by 2 days/year)
One week paid office closure every summer
Paid office closure between Christmas and New Year's
Parental leave: 12 weeks (birth parent), 6 weeks (non-birth parent) at full pay
Prenatal leave: 20 hours paid per year
$1,000/year craft and tools stipend
$200/month coworking stipend

Little Plains

Little Plains is dedicated to creating digital experiences that feel as welcoming, intuitive, and memorable as a 5 star in-person hospitality encounter.With empathy, anticipatory design, and simplicity at the core, digital experiences can be transformed into more meaningful, delightful, and user-centered journeys.Our team of experts are from the fields of design, brand, research, strategy, engineering, motion, packaging, product management, and growth marketing. We employ design-led thinking and hands-on collaboration with operators and founders to build, launch, and scale ideas into product/market fit businesses. Within consumer to high-tech categories, we focus on partnering with early-stage to growing startup founders and venture investors.

Founded in 2024

USA

11 employees (2 in marketing)

www.littleplains.co