Brand & Storytelling Lead

New York City, NY (Hybrid)

$150K/yr – $200K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own Kaizen’s external brand from strategy to storytelling, shaping how we’re perceived by government and tech audiences and turning distribution into a core creative discipline.

  • Brand ownership: define strategy, messaging, and positioning with a focus on credibility for skeptical public sector buyers.
  • Content engine: run editorial, video, podcasts, and longform that travels beyond primary channels.
  • Executive comms and distribution: craft board/investor narratives and ensure every asset moves across channels at scale.

Job Description

Responsibilities

  • Define and execute Kaizen's external brand strategy — what we stand for, how we show up, and how we build recognition across government, tech, and the public
  • Own the content engine: editorial (LinkedIn, Substack, written longform), short films, YouTube, podcasts, and anything else that puts Kaizen on the map
  • Write and produce executive communications that travel — board updates, investor narratives, op-eds, media appearances
  • Build toward long-term brand goals and treat distribution as part of the creative work, not an afterthought
  • Partner with sales and proposals on assets that win contracts: case studies, one-pagers, pitch materials
  • Quarterback external vendors and contractors — PR firms, video production, freelancers — and direct their output without being dependent on them