Brand Specialist

Minnesota, USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and drive Khmer Beverages' brand strategy and identity across markets, aligning with sales and marketing to grow recognition and revenue; monitor trends, ensure consistent messaging, and measure impact to optimize brand performance.

  • Brand Strategy & Identity: Develop and implement brand initiatives in line with company goals.
  • Cross-Functional Collaboration: Align branding with sales and marketing to boost awareness and engagement.
  • Performance & Insights: Analyze campaigns, track brand metrics, and optimize initiatives for growth.

Job Description

Responsibilities

  • Developing and implementing brand strategies, managing branding initiatives, and enhancing brand identity in alignment with company goals.
  • Overseeing branding projects, monitoring market trends, and collaborating with sales and marketing teams to increase brand awareness and consumer engagement.
  • Analyzing campaign performance, maintaining consistent brand messaging, and contributing to company growth by driving brand success.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.
  • Proficiency in Brand Strategy and Brand Management to develop and execute impactful brand initiatives.
  • Strong Communication and Branding skills to effectively represent and promote the company's image.
  • Experience in Sales and marketing collaboration to align branding with revenue objectives.
  • Exceptional project management, organizational, and analytical skills to monitor and measure brand performance.
  • Familiarity with market trends, consumer insights, and brand positioning best practices.

Preferred

  • Previous experience in the beverage industry or working with international brands is an added advantage.
Khmer Beverages logo

Khmer Beverages

Khmer Beverages (KHB) is the leading producer of alcoholic and non-alcoholic drinks in Cambodia owned 100% by Cambodian investors. The factory uses only the finest ingredients from Europe and is equipped with state-of-the-art technology from Germany. The leading-edge technology of the factory facility brings our consumers a completely different beer experience that speaks for itself – Cambodia Beer. The factory has undergone its third major expansion in 2017 where it increases its beer production capacity and develops new products, including Barrley Black extra stout beer, Kudo lager beer, Wurkz energy drink, Ize Cola; Ize Lemon and Fruit Punch, Joop Asian juice, and Cambodia Water. Each product has been produced with great care and focused on the highest quality which as a result generates strong support from its customers and create higher demand in the beer and beverages market, marking a new stepping stone to the significant growth of the company. Khmer Beverages is proud to increase the production of “Made in Cambodia” products to get Khmer product recognized and raise its prestige on the international stage through the continuous winning of international awards in quality control. Thousands of Cambodians have been employed with their commitment to produce the best beer and beverages products for Cambodia and the region and contribute to the constantly expansion, growth and success of the company.

Founded in 2007
Phnom Penh, Phnom Penh, KHM
639 employees (96 in marketing)

Traffic Signals

Monthly Visitors
4.7K
Traffic Source Mix
Search
37.7%
Direct
43%
Referral
9%
Social
8.9%
Paid
1.2%

Headcount Trend

Current headcount: ~646

Marketing Team

Marketing Team Size
60 (9% of company)